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Local search seems like a simple enough term: it’s search, that’s localized. But what does that mean, exactly, for businesses that want to show up in front of nearby consumers? Well, let’s take a deeper dive into the question, “What is local search?” to uncover the facts and get a clear answer. First, the definition. […]
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We’ve been telling you for some time that online reviews are critical SEO ranking factors. If you’ve been heeding our advice, then you’re likely experiencing some of the benefits. If not, then here’s another major reason why online reviews deserve your attention. Local search. Why Local Search Matters If you’re like many businesses around the […]
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More and more Americans are relying on the Internet for product/service searches. As a result of this drastic yearly growth I have always stressed the importance of search engine optimization as “the” most important online marketing strategy today. I now must admit that having a good local search listing might just trump SEO as an […]
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