The call-to-action (CTA) button plays a critical role on landing pages: getting people to click and convert. If you want to improve website conversions, then you may want to test a few things like the placement, text, and yes even […]
Last week, I spent a considerable amount of time working on landing pages for our clients. If there’s one thing I was reminded of, it’s that writing a landing page is not for the faint of heart. Sure, we know […]
There are many ways to try improving your pay-per-click (PPC) advertising – relevant keywords, calls-to-action, images of adorable babies – but one of the key ways to increase the effectiveness of your paid advertising is with a PPC landing page. […]