In a perfect world, every blog is written with a purpose in mind. It could be to educate, to repurpose other types of content like a video, or to drive traffic to other pages, such as products or webinars. Specific […]
Do you know the difference between branded and non-branded keywords? Are you applying these search terms correctly to your search engine optimization (SEO) and pay-per-click (PPC) campaigns? In this guide to branded and non-branded search terms, you will learn how […]
Using the wrong keywords can get you in some hot SEO water. Here is what you can expect from poor keyword selection – and what to do about it. O.K., so maybe this blog starts out a little “gloom and […]
Curiosity kills the cat, and keyword analysis kills the copy. Unless you’re approaching SEO copywriting on a deeper, more meaningful level where your true audience lives, breathes, and is ready to buy. A Real Life Scenario During a previous consult […]
If you were launching a new product, you wouldn’t do so without first researching your target audience. The same principles apply for search engine optimization (SEO) – you need to conduct keyword research in order to attract and engage the […]
Rather than viewing keyword analysis as a limitation for writers, marketers should use it as a tool. Copywriters will have to become masters of succinct messaging and manipulators of sentence structure to weave keywords into organic and compelling copy.
Remember, you will want to get the most of out of your keywords when you begin to optimize. That means including them in obvious places on your web page (title tag, meta tags, copy) and not so obvious places (alt tags, anchor text) in order to achieve high keyword density, frequency and prominence.
A lot of my clients know that blogging about their products and services is an important part of marketing in today’s social media crazed cyber world. Yet, they are not quite sure how it will help them with their search […]
Targeting the right keywords is arguably the most important part of any SEO methodology. What to do with or, better yet, how to optimize for those keywords is “1B” in terms of importance. Below are helpful recommendations to consider when […]