Google announced it’s changing the way it displays titles in search results for some pages, a shift toward more readable and accessible titles for users. While the search engine still leverages title tags in more than 80% of its search […]
The Google MUM update went live this month, bringing with it a host of new capabilities to better understand content and search intent – and deliver results accordingly. MUM, which stands for Multitask Unified Model, is the latest AI technology […]
The facts are in: people are scanning search results pages in a different pattern than they did a decade ago. Back then, Google served up a simple list of blue links and called it a day. Nowadays, there are […]
Google recently announced it now views Featured Snippets as the #1 organic ranking in search results, instead of the awkwardly-named zero ranking we had grown to accept. It also means that if you previously had a Featured Snippet and a […]
Google is changing the way it delivers search results. Instead of simply providing answers to users’ search queries, it now looks at user intent and buyer journeys (i.e. context) before displaying results – a new approach it’s calling Google Search […]
It turns out, as a society, we have a LOT of questions. Seventy-seven percent of Americans who have access to a personal digital assistant (Siri, Cortana, Alexa, Google Home, etc.) use it to ask general questions. That doesn’t include inquiries […]
Seven months ago, I wrote about Google’s mobile-first index and what it meant for online search. Now that we’re possibly just a few months from “go time,” I want to discuss how this impacts businesses with desktop and mobile websites. […]
This article is Part 2 of “Google’s Answer to a “Post-Truth” World.” It examines how the tech giant is fighting back against fake news and navigating their way in a world where knowledge is power. If before predictions were categorized […]
If your SEO game is good, and you want to keep it that way (or it’s not so great and you want to improve it), then this blog post is for you. Because within a few weeks or months, Google […]