Real time is also very useful for visitors who are bringing traffic to their site through social media. By monitoring when a social media channel stops bringing in traffic, you will know when to post a new tweet or another announcement of Facebook, for example.
This news is really just an indicator that Google is now targeting the enterprise level by addressing customer concerns over the limitations of their free service, and offering it at a comparable price to other web analytics services.
One of the biggest upgrades available is the introduction of Multi-Channel Funnels, allowing users the ability to track conversions from a variety of unique marketing channels over the course of several days, weeks, or even months.