Although it was rolled out to the public in 2005, Google Analytics remains – for many people – a mysterious marketing tool considered too cavernous for every day use. Well, keep your distance no longer, because with these four relatively […]
In a recent article that focused on online retailers’ usage of Google Analytics, it was stated that a whopping 80 percent were using the analytics tool incorrectly. The study broke it down to reveal what these companies were doing wrong. […]
Google Analytics is an invaluable tool for understanding where your traffic is coming from and how your visitors are interacting with your site. At this point there is no denying the power and reach of social media, and in recognizing […]
In our previous post, we discussed the importance of micro conversions in setting and tracking the specific goals of your website. Google Analytics now allows you to experiment with different variations of your content to see how these are affecting […]
It’s important for the Google Analytics novice to understand the distinction between macro and micro conversions, but it’s a simple one. Basically, macro conversions are the key objectives of your business model, and they vary company by company. A few examples: […]
When running a website, being able to figure out where your traffic is coming from and what it’s doing once it reaches your site is critical. Because of this glaring necessity, Google Analytics is arguably one of the best things […]
In our ongoing effort to provide the highest standard of web analytics consulting, we’re introducing our new ongoing Google Analytics series today. We plan to cover both general strategies as well as more granular tactics that both Analytics novices and experts can glean helpful information from. To begin, we answer a simple question: what are the benefits of using web analytics?
Once the switch was made, analytics users began to see “not provided” appearing in their data, indicating that the search had been encrypted and the keyword data was therefore not available.
Real time is also very useful for visitors who are bringing traffic to their site through social media. By monitoring when a social media channel stops bringing in traffic, you will know when to post a new tweet or another announcement of Facebook, for example.