Google Analytics

May 31, 2012

It’s important for the Google Analytics novice to understand the distinction between macro and micro conversions, but it’s a simple one. Basically, macro conversions are the key objectives of your business model, and they vary company by company. A few examples: […]

April 27, 2012

In our ongoing effort to provide the highest standard of web analytics consulting, we’re introducing our new ongoing Google Analytics series today. We plan to cover both general strategies as well as more granular tactics that both Analytics novices and experts can glean helpful information from. To begin, we answer a simple question: what are the benefits of using web analytics?

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