When you want to measure conversions on your website, it’s helpful to set up a goal in Google Analytics. If you’re not sure what a goal is or how it’s used in Analytics, then keep reading because this information can […]
When you’re managing several digital marketing channels – social media, email, PPC, etc. – it’s helpful to know which channels and campaigns deliver the best results. Instead of chasing down data from individual accounts or combing through Google Analytics for […]
If you have an existing website but are not seeing the results that you want in your Google Analytics reports, then it is time to take a good look at what your site is doing – or, more likely, not […]
Who are your best bets when it comes to remarketing? Knowing which users are most likely to convert upon returning to your website is key to bigger sales and higher profits. No one knows this better than Google, and the […]
Today’s consumers have the option to tune out advertisements or engage more deeply with brands that they feel represent them. So once you’ve grabbed your customer’s attention, meaning they are on your site, how do you know you’ve converted them […]
Deleting cookies from Internet browsers is a growing trend in the digital age, but online advertisers should be aware of how it influences Google Analytics data – or, what we like to call the great numbers game. According to a […]
Last month, the encryption of Google’s organic search data left many people scrambling. According to the update, one hundred percent of keyword referral data from organic search would be blocked and the opportunity to glean insight from the data a […]
This week we witnessed what could be Google’s biggest disappearing act to date: the complete and utter cloaking of organic search data. After years of asserting its domination over search traffic and analytics platforms, Google has officially put its most […]
To truly understand the intentions of mobile traffic, you need data. In fact, the more data the better. Google Analytics now fulfills this need with its new filter fields for mobile. Why Mobile, Why Now Over the last few years, […]