Socially acceptable: You like your local health club’s page. Socially weird: Your local health club likes you back on your page. While Google+ makes it possible to follow your favorite brands and businesses (similar to “liking” a business page on […]
Once the switch was made, analytics users began to see “not provided” appearing in their data, indicating that the search had been encrypted and the keyword data was therefore not available.
Social media optimization’s importance to business can be found not only in its ability to reach new audiences and promote content, but in its ability to compliment SEO. Simply put, not having a complimentary social media optimization plan means leaving money on the table.
But for all intents and purposes, Google+ seems to strive to be the anti-Facebook on one fundamental level – that the world of online socializing is taking on a more grown-up approach.
While Facebook partnered with Microsoft last year to offer user data and ?Likes? for improving search results for Bing, Google is now trying to create one monolithic tool for combining the already proven strength of their search algorithm with personalized user feedback to even more finely tune search results and advertising.