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Google is changing the way it delivers search results. Instead of simply providing answers to users’ search queries, it now looks at user intent and buyer journeys (i.e. context) before displaying results – a new approach it’s calling Google Search Journeys. But what are Google Search Journeys, and what do they mean for your business? […]
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Seven months ago, I wrote about Google’s mobile-first index and what it meant for online search. Now that we’re possibly just a few months from “go time,” I want to discuss how this impacts businesses with desktop and mobile websites. You don’t have a mobile website? Keep reading, please. Let’s Talk about Google Mobile-First Index […]
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This article is Part 2 of “Google’s Answer to a “Post-Truth” World.” It examines how the tech giant is fighting back against fake news and navigating their way in a world where knowledge is power. If before predictions were categorized as helpful or unhelpful, now users can report them as “hateful; sexually explicit; violent or […]
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This month, Google bid an official adieu to Flash and welcomed AMP to the entire web – two significant changes for website owners and users alike. The king of search is making these shifts with one goal in mind: to make the web faster. Specifically, the mobile web, which now accounts for nearly 60 percent […]
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Google recently announced new features for local businesses on Google Maps and they are awesome. Say you’re coming home from a road trip and you’re dying to have a specific kind of fast food to end the weekend. You already have Google Maps up and running. You could search for the closest exit that leads […]
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