February 21, 2014

The objective of social media marketing is to be genuine, to represent the softer, approachable side of your brand. It’s less stiff-collared corporate CEO and more hip barista at your neighborhood coffee shop kind of vibe that encourages engagement with […]

March 1, 2013

Unless you’ve shied away from the Facebook world completely, you’ve probably been exposed to your fair share of Facebook advertising. Whether or not you want to see more about country western boots is never up to you, because the social […]

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