Facebook is determined to make users’ experiences on the social network more meaningful. Over the past week, we’ve learned this equates to seeing more posts from friends and family, and less posts from businesses and brands. In other words, some major Facebook […]
Remember when it used to be difficult to get through to local radio stations on the telephone? Nowadays, the most phone activity these stations get is when they run a contest requiring listeners to call in. My favorite local station is often […]
Did you know that 1 billion people belong to Facebook Groups? That’s half of the social network’s entire membership. I don’t know about you, but I belong to an embarrassing number of groups on Facebook, mostly about business, parenting, health […]
Even if you have trouble keeping up with all of Facebook’s changes, you’ll want to pay attention to this one. Your Facebook ads can now be targeted specifically to people who engage with your page or ad, using a new […]
Last week, Facebook opened up sponsored messages to advertisers within its Messenger app. With one billion monthly users, Messenger is a tempting place to reach more customers…but are Facebook sponsored messages right for your business? What is a Facebook Sponsored […]
If your social media engagement on Facebook has taken a nosedive recently, you can thank the platform’s newest algorithm change. Since placing the posts of friends and family above those from publishers, it appears that many brands are experiencing extremely […]
The objective of social media marketing is to be genuine, to represent the softer, approachable side of your brand. It’s less stiff-collared corporate CEO and more hip barista at your neighborhood coffee shop kind of vibe that encourages engagement with […]
Facebook users are growing, and as they grow, so does the proportion of users who access it through mobile. In August, Facebook announced its intention to share country-wise, web and mobile monthly and daily user counts. You might be surprised […]
Unless you’ve shied away from the Facebook world completely, you’ve probably been exposed to your fair share of Facebook advertising. Whether or not you want to see more about country western boots is never up to you, because the social […]