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Facebook is determined to make users’ experiences on the social network more meaningful. Over the past week, we’ve learned this equates to seeing more posts from friends and family, and less posts from businesses and brands. In other words, some major Facebook newsfeed changes. Naturally, some businesses are wondering if it’s time to abandon ship – that […]
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Remember when it used to be difficult to get through to local radio stations on the telephone? Nowadays, the most phone activity these stations get is when they run a contest requiring listeners to call in. My favorite local station is often asking people to dial in with their comments, because more of their listeners are texting […]
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Did you know that 1 billion people belong to Facebook Groups? That’s half of the social network’s entire membership. I don’t know about you, but I belong to an embarrassing number of groups on Facebook, mostly about business, parenting, health and food. About half belong to my friends’ at-home businesses selling clothing, skin care, cleaning […]
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The objective of social media marketing is to be genuine, to represent the softer, approachable side of your brand. It’s less stiff-collared corporate CEO and more hip barista at your neighborhood coffee shop kind of vibe that encourages engagement with your content. It’s real, it’s raw, it’s you. So why can’t this authentic content that […]
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Facebook users are growing, and as they grow, so does the proportion of users who access it through mobile. In August, Facebook announced its intention to share country-wise, web and mobile monthly and daily user counts. You might be surprised to know that 78% of Facebook’s 128 million daily users, that is a whopping 101 […]
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Unless you’ve shied away from the Facebook world completely, you’ve probably been exposed to your fair share of Facebook advertising. Whether or not you want to see more about country western boots is never up to you, because the social media giant always knows to serve up ads that are similar to what you’ve been […]
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