Every brand starts out with something to offer; positioned to serve a specific purpose or need. But it’s the customers who ultimately decide how they want and need to use a product or service, and that can be a wild […]
Health technology and digital investment have grown rapidly over the past decade and with it a shift from volume-based care to value-based personal care. There is a growing demand for independent and healthy living. Consumers want access to quality information, […]
Consumers are becoming more interested in sustainability and the welfare of the planet. They are expecting these interests and values to be reflected by online businesses. Yet these digital expectations can conflict with reality, as carbon emissions from tech infrastructure […]
Social media and SEO have an unexpected, yet strong, relationship. The use of social media in SEO practice is more important than you might think. Both are strong marketing tools on their own, but when used in conjunction with one […]
Social media campaigns are great for event promotion, brand awareness, and product marketing. Unless you purchase social media ads, these campaigns are ran through organic engagement. This can make social media appear to be a bit unpredictable. This is why […]
As a data-driven marketing agency, RSO Consulting is always leaning on data to help clients make the best decisions possible. Data shows which marketing initiatives are working well – and which ones are o.k. to give a hard pass. Right […]
At the stroke of 2020, one of the strictest data-privacy laws in the United States goes into effect: the California Consumer Privacy Act, also known as CCPA. CCPA, which enables consumers in California to learn what data companies collect from […]
What defines your business? Is it your logo, your mission statement, your people? In 2019, customers want a business brand to be more personal, more relatable. Logos help people remember your brand, but they don’t communicate why they should do […]
In today’s world, a holistic digital marketing strategy is an essential piece of any business. At RSO Consulting, we offer a wide array of services so we can help businesses connect with their target audience across all available channels. We […]