At the stroke of 2020, one of the strictest data-privacy laws in the United States goes into effect: the California Consumer Privacy Act, also known as CCPA. CCPA, which enables consumers in California to learn what data companies collect from […]
What defines your business? Is it your logo, your mission statement, your people? In 2019, customers want a business brand to be more personal, more relatable. Logos help people remember your brand, but they don’t communicate why they should do […]
In today’s world, a holistic digital marketing strategy is an essential piece of any business. At RSO Consulting, we offer a wide array of services so we can help businesses connect with their target audience across all available channels. We […]
One of the most interesting disruptions in marketing right now is the marketing flywheel. It’s a refreshingly new way to view and interact with customers, replacing the traditional marketing funnel many of us have been using for decades. Why the […]
After a whirlwind year of trends in digital marketing, it’s safe to say that some businesses are feeling overwhelmed by the number of channels, devices and technologies needing attention. With increasing pressure to prove marketing effectiveness, clients are viewing these […]
The number of digital marketing agencies continues to grow, and the marketing field constantly has to adapt to the introduction of new technologies and fickle consumer trends. In this environment, how does a buyer identify their ideal agency? What does […]
It’s not enough for marketers to know only about marketing. Serving clients in this digital age means understanding outside elements that can improve marketing strategies and business results, like data automation or virtual reality technology, for example. But it doesn’t […]
Devices. Channels. Context. Content. We’re all trying to bring together the fragments of what we now call digital marketing, so we can communicate more personally. Yet, as consumers are creating their own decision journeys, it becomes increasingly more challenging to […]