Companies have been using cookies to track their website visitors, improve the overall user experience, and collect data to help them better target ads to the right audiences. Now Google will be phasing out the third-party cookie tracking on Chrome […]
Ever since Google’s announcement last year that it would end third-party cookies, the search network has been trying to find a way to satisfy both privacy regulators and advertisers. Now it has a potential alternative: Google Topics. What is Google […]
The web is going cookieless, significantly altering the ability for companies to track users’ online activity to serve targeted, personalized advertisements. Apple’s latest software update includes new privacy controls, requiring users to give their permission (or not) for apps to […]