The call-to-action (CTA) button plays a critical role on landing pages: getting people to click and convert. If you want to improve website conversions, then you may want to test a few things like the placement, text, and yes even […]
Fifty-three percent of website visits are abandoned if a mobile site takes longer than three seconds to load, according to Think With Google. That means you could potentially lose more than half your visitors if page load speed is considered […]
Conversions are the crowning achievement for many pay-per-click ad campaigns. Whether it’s getting someone to sign up for a newsletter or download a whitepaper, conversions can confirm if we’re rocking our campaigns – or not. That’s why, when AdWords announced […]
“Half of mobile search conversions happen in one hour.” That’s what the Google/Nielsen research from last month revealed, giving us even more evidence of why 2013 is the year to push your business into the mobile stratosphere of search. The […]
This is the trickiest of all the landing page elements as most people want to over emphasize design. Remember, a visitor is going to stay on a page for no more than five seconds so keep the design simple by avoiding overbearing colors (i.e. white font on black background) and sticking with easy to read fonts.