conversion tracking

May 31, 2012

It’s important for the Google Analytics novice to understand the distinction between macro and micro conversions, but it’s a simple one. Basically, macro conversions are the key objectives of your business model, and they vary company by company. A few examples: […]

June 15, 2010

Lets start this section on tracking conversions with a small anecdote. A troubled business owner once said Half the money I spend on advertising is wasted; the trouble is I don’t know which half. All of us, at some time […]