Devices. Channels. Context. Content. We’re all trying to bring together the fragments of what we now call digital marketing, so we can communicate more personally. Yet, as consumers are creating their own decision journeys, it becomes increasingly more challenging to […]
Is your search engine optimization (SEO) destined to fail without new content? Does it even matter in the wake of mobile-friendly websites, HTTPS certificates, and other ranking signals as of late? Turns out it does, and here’s why. Google Says […]
Your story directly impacts SEO. If your business wants to engage in search marketing, storytelling is one area where you may not want to compromise. There is no denying a solid SEO campaign is built on extensive strategy, well-researched keywords, […]
A great content marketing experience is a lot like falling in love – it happens over time and it takes a good deal of work. But, if you do it right and persevere, the end result can be life changing. […]
In 2014, we will see high-quality content tip the scale for search engine optimization (SEO), especially as Google expands its In-depth Articles section on page one. Why did Google introduce In-depth Articles? According to the search engine specialists, there are […]
Writing online content is an important part of any marketing initiative, especially in the arm’s race of search engine rankings and the recent addition of Google Authorship. However, not just any content will do. It must matter to your brand, […]
The caveat to your toolkit is “Don’t bite off more than you can chew.” No need to give in to peer pressure and create a blog, Facebook, Twitter, LinkedIn, YouTube channel, Tumblr, etc, etc all at once if you can’t create and manage enough (useful) content for them all.
Social media optimization’s importance to business can be found not only in its ability to reach new audiences and promote content, but in its ability to compliment SEO. Simply put, not having a complimentary social media optimization plan means leaving money on the table.
A lot of my clients know that blogging about their products and services is an important part of marketing in today’s social media crazed cyber world. Yet, they are not quite sure how it will help them with their search […]