Blog content – whether old or new – has the potential to build awareness for your brand, educate customers looking for information, and even position your organization as the go-to for your industry. You probably know of at least one […]
In a perfect world, every blog is written with a purpose in mind. It could be to educate, to repurpose other types of content like a video, or to drive traffic to other pages, such as products or webinars. Specific […]
Links are essential to effective blog posts. Yet, even if you recognize you need them, you might not know why exactly – or even when and where to use them. Not to worry. In this post, we will cover the […]
Are you tired of people visiting your blog only to leave after a few seconds? This is one of the biggest frustrations I hear from clients who spend hours creating awesome content without much to show for it. You don’t […]
When it comes to blogging, one of the biggest challenges for marketers is visibility. With massive amounts of content published daily, the competition for readers is off the charts. Search engines and social media feeds prioritize content with their own […]
The technology sector is not a boring place to be these days. The advent of big data, cloud storage, security, mobility, analytics, and the Internet of Things…the list really does go on. Which, on the surface, makes it seem like […]
If you’re publishing new blog posts to your site without SEO permalinks, then you’re wasting your time writing the blog posts in the first place. Why? Because permalinks that are optimized for search engines are what keep your content indexed […]
Social media optimization’s importance to business can be found not only in its ability to reach new audiences and promote content, but in its ability to compliment SEO. Simply put, not having a complimentary social media optimization plan means leaving money on the table.
“the material that’s the most important for the users’ goals or your business goals should be above the fold. Users do look below the fold, but not nearly as much as they look above the fold.”