Remember when it used to be difficult to get through to local radio stations on the telephone? Nowadays, the most phone activity these stations get is when they run a contest requiring listeners to call in. My favorite local station is often […]
Once the switch was made, analytics users began to see “not provided” appearing in their data, indicating that the search had been encrypted and the keyword data was therefore not available.
What this means is that having a large social reach across various social media outlets, and reaching key “influencers” (friends or fans that not only have many friends but influence them to take action), is just as important for your business to develop as SEO alone.
While Bing and Yahoo may claim that adding the human element makes their paid ad relevancy for search terms better, the data seems to indicate that Google’s algorithm (i.e. Quality Score) is still the best method for getting people to click on an ad and therefore, generate revenue.