Conversions are the crowning achievement for many pay-per-click ad campaigns. Whether it’s getting someone to sign up for a newsletter or download a whitepaper, conversions can confirm if we’re rocking our campaigns – or not. That’s why, when AdWords announced […]
Remember when it used to be difficult to get through to local radio stations on the telephone? Nowadays, the most phone activity these stations get is when they run a contest requiring listeners to call in. My favorite local station is often […]
Last-click attribution is so yesterday, but the new Google Attribution tool is about to take you beyond the data-driven attribution of today’s AdWords and Analytics platforms. Let’s dive right in and take a look at what marketers can expect from […]
A few months ago, AdWords demographic targeting for search ads was introduced, including the ability to segment by age and gender. This brought joy to many brands and marketers, because they could better match ads to audiences while gaining more […]
Google wants to help you increase traffic to your brick-and-mortar establishment, so they recently launched the new AdWords location extensions for display ads. Similar to call extensions (where users call you directly from your ad) or app extensions (users can […]
Expanded Text Ads, the next generation of Google AdWords, are on their way — and it’s a big deal for advertisers. In what Google called the “biggest changes to our text ads since AdWords launched fifteen years ago,” the search […]
When was the last time you browsed through Amazon.com or picked up a new bath rug over at Crate & Barrel’s website? Maybe not so much the latter, but if you’re like half of the consumers out there then you’ll […]
For businesses that historically experience little return on the old “spend money to make money” approach, remarketing to existing customers will be music to the ears – and, with some guidance, money in the bank. Let’s take a look at […]
Earlier this year, we talked about how the new Google Enhanced Campaigns would help AdWords users. Now that July 22, 2013 – the deadline Google imposed for its Enhanced migration – is approaching, users of AdWords need to be armed […]