Instagram’s rise to 1 billion monthly active users makes it an insanely attractive platform for businesses. To make things more interesting, it’s predicted Instagram will overtake Facebook in usage in the U.S. by 2020. […]
Trust is the bridge you build to ensure a future for your business. On social media, you must build a bridge of trust with your audience. When your audience trusts your brand, they are more likely to “buy what you’re […]
Crafting social media content is a LOT easier when you know who is using social media in the first place. Back in 2014, I wrote this blog about different platforms and their users. With the somewhat recent changes to Facebook […]
Facebook is determined to make users’ experiences on the social network more meaningful. Over the past week, we’ve learned this equates to seeing more posts from friends and family, and less posts from businesses and brands. In other words, some major Facebook […]
Last week, when I read that Facebook is testing the removal of publishers’ posts from the main feed (although not yet in the U.S.), I’ll admit my heart sank a little. I’m thinking, of course, of the brands we’ve been […]
Remember when it used to be difficult to get through to local radio stations on the telephone? Nowadays, the most phone activity these stations get is when they run a contest requiring listeners to call in. My favorite local station is often […]
You’ve optimized your website with the best keywords and content, and now you need to direct traffic to all those pages and increase your rankings in search engines. Of course, working your way up the organic totem pole takes time […]
Did you know that 1 billion people belong to Facebook Groups? That’s half of the social network’s entire membership. I don’t know about you, but I belong to an embarrassing number of groups on Facebook, mostly about business, parenting, health […]
Today Google announced it’s expanding the Google Posts program – a.k.a. “Posts on Google” – to a wider audience, including museums, musicians, movies, sports teams, and sports leagues. But what exactly is Google Posts, and why does it matter to businesses and marketers?