In today’s social media society, you are your follower count. Whether it’s a personal page or a business page, having a large following gives the illusion that you’re worth following. But, building an audience does not happen overnight. Most successful […]
Social media campaigns are great for event promotion, brand awareness, and product marketing. Unless you purchase social media ads, these campaigns are ran through organic engagement. This can make social media appear to be a bit unpredictable. This is why […]
Social media metrics can become overwhelming if you don’t know what to look for. Before you dive in, you should know exactly what each metric is measuring. Impressions The first step to successful social media marketing is getting noticed in […]
During times like this it’s vital that you consider the situation at large before each post. Look at it from every angle, every prospective and make sure it’s sincere. It’s easy to choose to stay quiet, in fear of saying […]
If you’re looking to reach a wide audience, social media is the first place you should go. It’s easy to create accounts on popular social media platforms and spit out content just to appear relevant, but is it […]
Learn about the Instagram algorithm, how it controls the newsfeed, how it affects you and how to fit your content to benefit from it. Since its launch in 2012, Instagram has always been a photography focused app, shining a […]
1. Know Your Audience Figure out who your audience is. It’s important to know where you stand before you attempt to widen your audience. Curating content for males between the ages of 25 to 35 is going to look […]
With 1 billion monthly active users and 500 million logging on every single day, Instagram is the fastest-growing social media platform. The momentum is strong, causing many organizations to wonder if Instagram is the right fit for their business. Here’s […]
Instagram stories are the new frontier for many businesses. No longer just an outlet for celebrities and influencers, Instagram stories are appealing to companies around the world. In fact, 33 percent of the most-viewed stories come from businesses. Step aside, […]