1. Know Your Audience Figure out who your audience is. It’s important to know where you stand before you attempt to widen your audience. Curating content for males between the ages of 25 to 35 is going to look completely […]
With 1 billion monthly active users and 500 million logging on every single day, Instagram is the fastest-growing social media platform. The momentum is strong, causing many organizations to wonder if Instagram is the right fit for their business. Here’s […]
Instagram stories are the new frontier for many businesses. No longer just an outlet for celebrities and influencers, Instagram stories are appealing to companies around the world. In fact, 33 percent of the most-viewed stories come from businesses. Step aside, […]
Last week, Facebook CEO Mark Zuckerberg shared his plans to shift the social network to a more privacy-focused platform. While the traditional Facebook experience isn’t going anywhere, the announcement comes as more users migrate from public social to private social […]
Did you know there are 15 million fewer users on Facebook than just two years ago? In 2018, we also saw the first-ever drop in social media usage among Americans. Meanwhile, WhatsApp surpassed Facebook […]
With Facebook battling more than one government, Instagram growing its ad space and changing the algorithm, and Twitter in a constant tailspin, brands are finding newer social media platforms to be attractive alternatives — […]
Instagram’s rise to 1 billion monthly active users makes it an insanely attractive platform for businesses. To make things more interesting, it’s predicted Instagram will overtake Facebook in usage in the U.S. by 2020. […]
Trust is the bridge you build to ensure a future for your business. On social media, you must build a bridge of trust with your audience. When your audience trusts your brand, they are more likely to “buy what you’re […]
Crafting social media content is a LOT easier when you know who is using social media in the first place. Back in 2014, I wrote this blog about different platforms and their users. With the somewhat recent changes to Facebook […]