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Last week, Facebook CEO Mark Zuckerberg shared his plans to shift the social network to a more privacy-focused platform. While the traditional Facebook experience isn’t going anywhere, the announcement comes as more users migrate from public social to private social media. Marketers, of course, are used to disruption. The Facebook privacy change is big, though, […]
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            With Facebook battling more than one government, Instagram growing its ad space and changing the algorithm, and Twitter in a constant tailspin, brands are finding newer social media platforms to be attractive alternatives — at least the idea of them. But what exactly do we know about these social […]
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            Instagram’s rise to 1 billion monthly active users makes it an insanely attractive platform for businesses. To make things more interesting, it’s predicted Instagram will overtake Facebook in usage in the U.S. by 2020. It’s no wonder brands are jumping at the opportunity to reach potential customers in this […]
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Trust is the bridge you build to ensure a future for your business. On social media, you must build a bridge of trust with your audience. When your audience trusts your brand, they are more likely to “buy what you’re selling,” continue buying it, and – perhaps most importantly – recommend it to others. Trust […]
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Crafting social media content is a LOT easier when you know who is using social media in the first place. Back in 2014, I wrote this blog about different platforms and their users. With the somewhat recent changes to Facebook and the rise of other social media platforms, I thought it would be interesting to […]
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Facebook is determined to make users’ experiences on the social network more meaningful. Over the past week, we’ve learned this equates to seeing more posts from friends and family, and less posts from businesses and brands. In other words, some major Facebook newsfeed changes. Naturally, some businesses are wondering if it’s time to abandon ship – that […]
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Remember when it used to be difficult to get through to local radio stations on the telephone? Nowadays, the most phone activity these stations get is when they run a contest requiring listeners to call in. My favorite local station is often asking people to dial in with their comments, because more of their listeners are texting […]
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