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Trust is the bridge you build to ensure a future for your business. On social media, you must build a bridge of trust with your audience. When your audience trusts your brand, they are more likely to “buy what you’re selling,” continue buying it, and – perhaps most importantly – recommend it to others. Trust […]
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Crafting social media content is a LOT easier when you know who is using social media in the first place. Back in 2014, I wrote this blog about different platforms and their users. With the somewhat recent changes to Facebook and the rise of other social media platforms, I thought it would be interesting to […]
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Facebook is determined to make users’ experiences on the social network more meaningful. Over the past week, we’ve learned this equates to seeing more posts from friends and family, and less posts from businesses and brands. In other words, some major Facebook newsfeed changes. Naturally, some businesses are wondering if it’s time to abandon ship – that […]
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Remember when it used to be difficult to get through to local radio stations on the telephone? Nowadays, the most phone activity these stations get is when they run a contest requiring listeners to call in. My favorite local station is often asking people to dial in with their comments, because more of their listeners are texting […]
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Did you know that 1 billion people belong to Facebook Groups? That’s half of the social network’s entire membership. I don’t know about you, but I belong to an embarrassing number of groups on Facebook, mostly about business, parenting, health and food. About half belong to my friends’ at-home businesses selling clothing, skin care, cleaning […]
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