Links are essential to effective blog posts. Yet, even if you recognize you need them, you might not know why exactly – or even when and where to use them. Not to worry. In this post, we will cover the […]
One of the most common questions we get from clients is, “Should I be posting blog content on other sites that aren’t my own?” The answer is almost always, “Yes!” Content you post on third-party sites is considered off-page SEO, meaning […]
Your brand new website launches with five-star design, simple navigation, and all SEO elements in place. Yet, few visitors are clicking, and your conversions are even lower. It’s time to consider A/B testing for websites. But, what is A/B testing […]
Are you tired of people visiting your blog only to leave after a few seconds? This is one of the biggest frustrations I hear from clients who spend hours creating awesome content without much to show for it. You don’t […]
When it comes to blogging, one of the biggest challenges for marketers is visibility. With massive amounts of content published daily, the competition for readers is off the charts. Search engines and social media feeds prioritize content with their own […]
Google is changing the way it delivers search results. Instead of simply providing answers to users’ search queries, it now looks at user intent and buyer journeys (i.e. context) before displaying results – a new approach it’s calling Google Search […]
Trust is a valuable asset for your business. We need only look to the Facebook scandal of last year to see how diminished trust impacts a brand’s reputation – even when it’s a top performing company. One way to establish […]
You’ve heard this one before: First impressions are lasting impressions. I would like to add when it comes to your company’s home page, first impressions could also be last impressions, if visitors have a poor experience. Instead of losing your […]
You’ve heard about ‘em, you’ve seen ‘em, and you’ve likely visited your share of ‘em. They’re called FAQ pages, and there are some big, no-brainer reasons to consider one for your own website. Let’s discuss. Your Customers Want a FAQ […]