Social proof on your website can be a major advantage. When someone visits your site, social proof can be the deciding factor between choosing your business over your competitor. It shows visitors that other people have had positive experiences […]
Is your business website accomplishing all of the goals you have in mind? Do you want to improve the user experience while on the page, increase engagement from visitors, and drive more conversions? You might want to try one – […]
In a perfect world, every blog is written with a purpose in mind. It could be to educate, to repurpose other types of content like a video, or to drive traffic to other pages, such as products or webinars. Specific […]
Links are essential to effective blog posts. Yet, even if you recognize you need them, you might not know why exactly – or even when and where to use them. Not to worry. In this post, we will cover the […]
One of the most common questions we get from clients is, “Should I be posting blog content on other sites that aren’t my own?” The answer is almost always, “Yes!” Content you post on third-party sites is considered off-page SEO, meaning […]
Your brand new website launches with five-star design, simple navigation, and all SEO elements in place. Yet, few visitors are clicking, and your conversions are even lower. It’s time to consider A/B testing for websites. But, what is A/B testing […]
Are you tired of people visiting your blog only to leave after a few seconds? This is one of the biggest frustrations I hear from clients who spend hours creating awesome content without much to show for it. You don’t […]
When it comes to blogging, one of the biggest challenges for marketers is visibility. With massive amounts of content published daily, the competition for readers is off the charts. Search engines and social media feeds prioritize content with their own […]
Google is changing the way it delivers search results. Instead of simply providing answers to users’ search queries, it now looks at user intent and buyer journeys (i.e. context) before displaying results – a new approach it’s calling Google Search […]