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When it comes to blogging, one of the biggest challenges for marketers is visibility. With massive amounts of content published daily, the competition for readers is off the charts. Search engines and social media feeds prioritize content with their own algorithms, putting yet another obstacle in the way. It’s no wonder so many marketers want […]
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Google is changing the way it delivers search results. Instead of simply providing answers to users’ search queries, it now looks at user intent and buyer journeys (i.e. context) before displaying results – a new approach it’s calling Google Search Journeys. But what are Google Search Journeys, and what do they mean for your business? […]
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You’ve heard about ‘em, you’ve seen ‘em, and you’ve likely visited your share of ‘em. They’re called FAQ pages, and there are some big, no-brainer reasons to consider one for your own website. Let’s discuss. Your Customers Want a FAQ Page Have you ever been shopping on a retail site and wanted to know about […]
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Your video content is rock solid, it’s uploaded to your website, and you’re ready to make some money, baby. Until you notice your page rankings are plummeting. But wait – aren’t videos supposed to improve SEO? The answer is yes, and they will, provided you make a few adjustments on your end. Monitor Length of […]
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This month, Google bid an official adieu to Flash and welcomed AMP to the entire web – two significant changes for website owners and users alike. The king of search is making these shifts with one goal in mind: to make the web faster. Specifically, the mobile web, which now accounts for nearly 60 percent […]
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Is your search engine optimization (SEO) destined to fail without new content? Does it even matter in the wake of mobile-friendly websites, HTTPS certificates, and other ranking signals as of late? Turns out it does, and here’s why. Google Says So: Content is a Top SEO Signal Earlier this year, Google confirmed the top three […]
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