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One of the most common questions we get from clients is, “Should I be posting blog content on other sites that aren’t my own?” The answer is almost always, “Yes!” Content you post on third-party sites is considered off-page SEO, meaning it can provide valuable backlinks to your website. If SEO is a priority for you, […]
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When it comes to blogging, one of the biggest challenges for marketers is visibility. With massive amounts of content published daily, the competition for readers is off the charts. Search engines and social media feeds prioritize content with their own algorithms, putting yet another obstacle in the way. It’s no wonder so many marketers want […]
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Google is changing the way it delivers search results. Instead of simply providing answers to users’ search queries, it now looks at user intent and buyer journeys (i.e. context) before displaying results – a new approach it’s calling Google Search Journeys. But what are Google Search Journeys, and what do they mean for your business? […]
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You’ve heard about ‘em, you’ve seen ‘em, and you’ve likely visited your share of ‘em. They’re called FAQ pages, and there are some big, no-brainer reasons to consider one for your own website. Let’s discuss. Your Customers Want a FAQ Page Have you ever been shopping on a retail site and wanted to know about […]
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Your video content is rock solid, it’s uploaded to your website, and you’re ready to make some money, baby. Until you notice your page rankings are plummeting. But wait – aren’t videos supposed to improve SEO? The answer is yes, and they will, provided you make a few adjustments on your end. Monitor Length of […]
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