SMX East is Marketing Land’s largest search marketing conference series, attracting thousands of global marketers to discuss the biggest trends, successes, and failures in – you guessed it – search marketing. The two-day show, held in New York City, includes […]
Are you curious what the new Google search algorithm, a.k.a. BERT, means for your business? Wondering if BERT is going to help or harm your rankings in search results? Here’s the lowdown on Google’s latest algorithm update to get […]
In a move that excites many brands, Google is now prioritizing specific sections of YouTube videos in search results – not just the video as a whole. Google announced its focus on “key moments” of videos as a way to […]
Do you know the difference between branded and non-branded keywords? Are you applying these search terms correctly to your search engine optimization (SEO) and pay-per-click (PPC) campaigns? In this guide to branded and non-branded search terms, you will learn how […]
Years later, here’s why backlinks are still important for SEO. Search engine optimization professionals have been proclaiming the importance of backlinks for a very long time. Google’s main innovation early in the internet’s history was to use backlinks as a […]
Let’s get down to the truth about SEO myths, once and for all. In case you missed it, here is Part 1 of the Top SEO Myths series. We hear a lot of myths about SEO from our clients, and we want […]
What are the top SEO myths you need to know? You can jump to Part 2 of the Top SEO Myths series to read more. We’re all familiar with the usual myths: unicorns, magic spells, and pumpkin spice lattes that begin in […]
One of the most common questions we get from clients is, “Should I be posting blog content on other sites that aren’t my own?” The answer is almost always, “Yes!” Content you post on third-party sites is considered off-page SEO, meaning […]
Google is changing the way it delivers search results. Instead of simply providing answers to users’ search queries, it now looks at user intent and buyer journeys (i.e. context) before displaying results – a new approach it’s calling Google Search […]