Wondering what the deal is with the Google Page Experience Update? Essentially, Google recently made an announcement stating user experience will become a ranking factor sometime in 2021. While that’s months away, brands still need to know what’s required to […]
Google recently announced it now views Featured Snippets as the #1 organic ranking in search results, instead of the awkwardly-named zero ranking we had grown to accept. It also means that if you previously had a Featured Snippet and a […]
Do you understand why your customers perform specific search queries? Can you look at certain keywords they use, and recognize what it is they want to learn or do? Is your content geared toward these individual needs, or user […]
SMX East is Marketing Land’s largest search marketing conference series, attracting thousands of global marketers to discuss the biggest trends, successes, and failures in – you guessed it – search marketing. The two-day show, held in New York City, includes […]
Are you curious what the new Google search algorithm, a.k.a. BERT, means for your business? Wondering if BERT is going to help or harm your rankings in search results? Here’s the lowdown on Google’s latest algorithm update to get […]
In a move that excites many brands, Google is now prioritizing specific sections of YouTube videos in search results – not just the video as a whole. Google announced its focus on “key moments” of videos as a way to […]
Do you know the difference between branded and non-branded keywords? Are you applying these search terms correctly to your search engine optimization (SEO) and pay-per-click (PPC) campaigns? In this guide to branded and non-branded search terms, you will learn how […]
Years later, here’s why backlinks are still important for SEO. Search engine optimization professionals have been proclaiming the importance of backlinks for a very long time. Google’s main innovation early in the internet’s history was to use backlinks as a […]
Let’s get down to the truth about SEO myths, once and for all. In case you missed it, here is Part 1 of the Top SEO Myths series. We hear a lot of myths about SEO from our clients, and we want […]