Years later, here’s why backlinks are still important for SEO. Search engine optimization professionals have been proclaiming the importance of backlinks for a very long time. Google’s main innovation early in the internet’s history was to use backlinks as a […]
Let’s get down to the truth about SEO myths, once and for all. In case you missed it, here is Part 1 of the Top SEO Myths series. We hear a lot of myths about SEO from our clients, and we want […]
What are the top SEO myths you need to know? You can jump to Part 2 of the Top SEO Myths series to read more. We’re all familiar with the usual myths: unicorns, magic spells, and pumpkin spice lattes that begin in […]
One of the most common questions we get from clients is, “Should I be posting blog content on other sites that aren’t my own?” The answer is almost always, “Yes!” Content you post on third-party sites is considered off-page SEO, meaning […]
Google is changing the way it delivers search results. Instead of simply providing answers to users’ search queries, it now looks at user intent and buyer journeys (i.e. context) before displaying results – a new approach it’s calling Google Search […]
When you are embarking on an SEO strategy for your business, it can be tempting to skip the keyword research. It’s your business, so you must know the keywords people are using to find […]
SEO and SEM are easily confused as they both work to make your website rank higher in search results. So, what is the difference between SEO and SEM? Simply put, search engine optimization is a part of search engine marketing. […]
Out of all the SEO terms you’re likely to encounter, one of the most important is “link building.” This is because it still matters for SEO success, whether you operate a website for a […]
What does it mean when your consultant says to you, “We’re going to do on-page SEO and off-page SEO”? Are they needlessly throwing jargon at you, hoping you’ll buy-in to the process? Or is there something more important there for […]