The facts are in: people are scanning search results pages in a different pattern than they did a decade ago. Back then, Google served up a simple list of blue links and called it a day. Nowadays, there are […]
The success of SEO (search engine optimization) depends on a combination of on-page and off-page elements, but there’s one that doesn’t get as much attention: the image alt tag. Maybe you’ve heard the term before, or maybe not. Either […]
Google recently announced a new aspect of search called Passages, a major breakthrough in how the search engine is able to rank search results. Google Passages will present more opportunities for your webpages to appear in search results for […]
Title tags are important for search engine optimization (SEO) to be most effective. At the same time, your pages can show up in Google without you writing the the tags at all (though we don’t recommend it). Scratching your head? […]
Are you knee-deep in SEO work but want to increase visibility on search engines, like, right now? While it’s true search engine optimization is worth the effort, SEO can take a long time to produce results. And when you’re trying […]
You’ve done your keyword research, optimized your website content, and launched it into the expanse of the internet. It’s been one week and…crickets. Is it you, or is this taking a while? And why does SEO take so long in […]
While much of the world is operating at lower capacity than usual, brands are ramping up their digital presence to reach and connect with customers who are staying home. It makes complete sense. If you’re a brick-and-mortar business, then you […]
Wondering what the deal is with the Google Page Experience Update? Essentially, Google recently made an announcement stating user experience will become a ranking factor sometime in 2021. While that’s months away, brands still need to know what’s required to […]
Google recently announced it now views Featured Snippets as the #1 organic ranking in search results, instead of the awkwardly-named zero ranking we had grown to accept. It also means that if you previously had a Featured Snippet and a […]