You know how you’re more likely to trust recommendations from your family and friends? Off-page SEO is kind of like that, where Google and other search engines view links from credible third-party websites to your website as votes of confidence. […]
Are you curious what Search Engine Optimization (SEO) in 2022 is going to mean for your business? Wondering what you can expect from organic search and how to prepare for the year ahead? In this article, we’re going to explore […]
Are you at a crossroads with Search Engine Optimization (SEO) and Pay-Per-Click (PPC) Advertising, wondering if you should choose one or the other? Or have you tried one channel, and now you’re wondering if SEO and PPC working together could […]
The Google Knowledge Panel – the block of information typically served for search queries like people and places – now has a new position in search results: the very top. New Knowledge Panel Position Previously, Google placed the Knowledge Panel […]
Google announced it’s changing the way it displays titles in search results for some pages, a shift toward more readable and accessible titles for users. While the search engine still leverages title tags in more than 80% of its search […]
The Google MUM update went live this month, bringing with it a host of new capabilities to better understand content and search intent – and deliver results accordingly. MUM, which stands for Multitask Unified Model, is the latest AI technology […]
Is it better to try to get more search engine traffic on your own or to hire an SEO agency? One thing you can count on with Google and every other search engine is they are always working to […]
What do people mean when they perform certain search queries? Google and other search engines have spent years trying to unlock this mystery with the aid of AI and machine learning. But a lot has happened in the past year, […]
When it comes to duplicate content on your website, you may have heard it’s bad for SEO (search engine optimization) – or maybe you haven’t heard anything at all. Either way, it’s important to understand how similar content can […]