What do people mean when they perform certain search queries? Google and other search engines have spent years trying to unlock this mystery with the aid of AI and machine learning. But a lot has happened in the past year, […]
When it comes to duplicate content on your website, you may have heard it’s bad for SEO (search engine optimization) – or maybe you haven’t heard anything at all. Either way, it’s important to understand how similar content can […]
The facts are in: people are scanning search results pages in a different pattern than they did a decade ago. Back then, Google served up a simple list of blue links and called it a day. Nowadays, there are […]
The success of SEO (search engine optimization) depends on a combination of on-page and off-page elements, but there’s one that doesn’t get as much attention: the image alt tag. Maybe you’ve heard the term before, or maybe not. Either […]
Google recently announced a new aspect of search called Passages, a major breakthrough in how the search engine is able to rank search results. Google Passages will present more opportunities for your webpages to appear in search results for […]
Title tags are important for search engine optimization (SEO) to be most effective. At the same time, your pages can show up in Google without you writing the the tags at all (though we don’t recommend it). Scratching your head? […]
Are you knee-deep in SEO work but want to increase visibility on search engines, like, right now? While it’s true search engine optimization is worth the effort, SEO can take a long time to produce results. And when you’re trying […]
You’ve done your keyword research, optimized your website content, and launched it into the expanse of the internet. It’s been one week and…crickets. Is it you, or is this taking a while? And why does SEO take so long in […]
While much of the world is operating at lower capacity than usual, brands are ramping up their digital presence to reach and connect with customers who are staying home. It makes complete sense. If you’re a brick-and-mortar business, then you […]