Google announced it’s changing the way it displays titles in search results for some pages, a shift toward more readable and accessible titles for users. While the search engine still leverages title tags in more than 80% of its search […]
The Google MUM update went live this month, bringing with it a host of new capabilities to better understand content and search intent – and deliver results accordingly. MUM, which stands for Multitask Unified Model, is the latest AI technology […]
Is it better to try to get more search engine traffic on your own or to hire an SEO agency? One thing you can count on with Google and every other search engine is they are always working to […]
What do people mean when they perform certain search queries? Google and other search engines have spent years trying to unlock this mystery with the aid of AI and machine learning. But a lot has happened in the past year, […]
When it comes to duplicate content on your website, you may have heard it’s bad for SEO (search engine optimization) – or maybe you haven’t heard anything at all. Either way, it’s important to understand how similar content can […]
The facts are in: people are scanning search results pages in a different pattern than they did a decade ago. Back then, Google served up a simple list of blue links and called it a day. Nowadays, there are […]
The success of SEO (search engine optimization) depends on a combination of on-page and off-page elements, but there’s one that doesn’t get as much attention: the image alt tag. Maybe you’ve heard the term before, or maybe not. Either […]
Google recently announced a new aspect of search called Passages, a major breakthrough in how the search engine is able to rank search results. Google Passages will present more opportunities for your webpages to appear in search results for […]
Title tags are important for search engine optimization (SEO) to be most effective. At the same time, your pages can show up in Google without you writing the the tags at all (though we don’t recommend it). Scratching your head? […]