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As long-time online marketing consultants, one of the questions we get asked the most is, “Which is the best approach for my brand – SEO or PPC?” And like most situations, it depends. It depends on your business goals, your budget, and even the state of your website, among other factors. But even though your […]
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Last year, I wrote about the new-at-the-time Google Posts feature, which gave businesses a way to add “social media-like” content to their Google My Business (GMB) listing. The feature is now available to all GMB accounts, and it can be a great way to give your local SEO a boost. What are Google Posts, Again? […]
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Seven months ago, I wrote about Google’s mobile-first index and what it meant for online search. Now that we’re possibly just a few months from “go time,” I want to discuss how this impacts businesses with desktop and mobile websites. You don’t have a mobile website? Keep reading, please. Let’s Talk about Google Mobile-First Index […]
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You’ve heard about ‘em, you’ve seen ‘em, and you’ve likely visited your share of ‘em. They’re called FAQ pages, and there are some big, no-brainer reasons to consider one for your own website. Let’s discuss. Your Customers Want a FAQ Page Have you ever been shopping on a retail site and wanted to know about […]
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In search engine optimization (SEO), there are three little words no one likes to hear: high bounce rate. Bounce rate measures how much time a visitor spends on your website page. The longer the person stays on your page, the better, because it can translate to higher conversion rates. When they don’t spend as much […]
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