Call us at (415) 992-7711

Google is changing the way it delivers search results. Instead of simply providing answers to users’ search queries, it now looks at user intent and buyer journeys (i.e. context) before displaying results – a new approach it’s calling Google Search Journeys. But what are Google Search Journeys, and what do they mean for your business? […]
Read More
            When you are embarking on an SEO strategy for your business, it can be tempting to skip the keyword research. It’s your business, so you must know the keywords people are using to find you online, right? The interesting part about keyword research is, we can learn a lot […]
Read More
SEO and SEM are easily confused as they both work to make your website rank higher in search results. So, what is the difference between SEO and SEM? Simply put, search engine optimization is a part of search engine marketing. Both processes strive to increase a company’s visibility in search engines. SEO optimizes your website […]
Read More
            Out of all the SEO terms you’re likely to encounter, one of the most important is “link building.” This is because it still matters for SEO success, whether you operate a website for a small local storefront or a large enterprise corporation. In this blog post, we will explain […]
Read More
What does it mean when your consultant says to you, “We’re going to do on-page SEO and off-page SEO”? Are they needlessly throwing jargon at you, hoping you’ll buy-in to the process? Or is there something more important there for you to understand? First of all, we hope the SEO process is being explained to […]
Read More
As long-time online marketing consultants, one of the questions we get asked the most is, “Which is the best approach for my brand – SEO or PPC?” And like most situations, it depends. It depends on your business goals, your budget, and even the state of your website, among other factors. But even though your […]
Read More
Last year, I wrote about the new-at-the-time Google Posts feature, which gave businesses a way to add “social media-like” content to their Google My Business (GMB) listing. The feature is now available to all GMB accounts, and it can be a great way to give your local SEO a boost. What are Google Posts, Again? […]
Read More