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SEO and SEM are easily confused as they both work to make your website rank higher in search results. So, what is the difference between SEO and SEM? Simply put, search engine optimization is a part of search engine marketing. Both processes strive to increase a company’s visibility in search engines. SEO optimizes your website […]
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Local search seems like a simple enough term: it’s search, that’s localized. But what does that mean, exactly, for businesses that want to show up in front of nearby consumers? Well, let’s take a deeper dive into the question, “What is local search?” to uncover the facts and get a clear answer. First, the definition. […]
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Ask anyone which search engine rules the world and the answer you’re likely to receive is “Google.” And, to a large degree, that answer would be correct. But, while much evidence and general common wisdom suggests that Google is the big elephant in the room, there are different ways of looking at online marketing data […]
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Just in time to shake up online search for the new year, two major brands are poised to drive valuable traffic away from the captains of the search engine industry – Google, Bing and Yahoo. View image | gettyimages.com It’s been some time since we had to pore over which search engines to pursue. Just […]
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Out of hundreds of search engine marketing consultants across the country, RSO Consulting was named one of 11 top SEO consultants by the Washington, D.C.-based research firm, Clutch. The Research and the Rewards RSO Consulting was honored by Clutch as a top SEO consultant based on the merits of its search engine optimization knowledge, application […]
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When it comes to driving customers to make purchases at a physical store, there is general online marketing and then there is nitty-gritty local search marketing. No matter which vehicle you champion, a recent survey suggests the latter can be exceptionally lucrative for brick-and-mortar businesses. According to a Local Search Study, 73 percent of local […]
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Things are not always as they seem. This is especially true in the online marketing industry, where the success of men and women account representatives is determined by two different rankings – showing two very different results. The Client and the Data For those of us that have worked in online internet marketing services, specifically […]
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