PPC

April 29, 2022

If you’re eager to find a competitive advantage in paid advertising, this may be your time. Google Discovery Ads have arrived with some intriguing benefits and opportunities. But first, if you’re thinking this is just another ad opportunity among many, […]

December 7, 2021

Brand awareness, more leads, and a boost in conversions are all benefits of a well-crafted paid advertising strategy. Yet, before you create and execute a strategy for the coming year, it’s helpful to know the PPC outlook for 2022. Here’s […]

October 1, 2021

At the end of June 2022, Google says you’ll no longer be able to create or edit expanded text ads. In fact, according to the announcement, responsive search ads will be the only Search ad type that can be created […]

May 4, 2021

The web is going cookieless, significantly altering the ability for companies to track users’ online activity to serve targeted, personalized advertisements. Apple’s latest software update includes new privacy controls, requiring users to give their permission (or not) for apps to […]

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