Four years ago, Google made a major change to desktop search results pages when it removed paid search ads from the right side. Since then, they have sometimes been replaced with the Knowledge Panel or – most recently – Featured […]
Search advertising is a brilliant way to get in front of your target audience quickly, to increase brand awareness, drive more traffic to your website, and boost conversions – all within your paid advertising budget. To help you achieve your […]
Do you know the difference between branded and non-branded keywords? Are you applying these search terms correctly to your search engine optimization (SEO) and pay-per-click (PPC) campaigns? In this guide to branded and non-branded search terms, you will learn how […]
Do you hear the sleigh bells ringing? Or is that the hum of holiday marketing? Yes, it’s that time again; time for marketers to start the merry march toward the busiest season of the year. If you’re feeling the […]
Last week, Facebook CEO Mark Zuckerberg shared his plans to shift the social network to a more privacy-focused platform. While the traditional Facebook experience isn’t going anywhere, the announcement comes as more users migrate from public social to private social […]
Building brand awareness, generating leads, and increasing sales are solid reasons to engage pay-per-click (PPC) advertising. Knowing how to create an effective PPC campaign is the first step toward ensuring your success. Yet creating a paid advertising campaign can be […]
[vc_row][vc_column][vc_single_image image=”3782″ img_size=”full” add_caption=”yes” alignment=”center” style=”vc_box_shadow_border”][vc_column_text]Did you know Google AdWords – I mean, Google Ads – offers text, display, video, shopping, and app install ads across Search, Maps, YouTube, Gmail and other properties and network partner sites? If you didn’t, […]
As long-time online marketing consultants, one of the questions we get asked the most is, “Which is the best approach for my brand – SEO or PPC?” And like most situations, it depends. It depends on your business goals, your […]
Did you know AdWords has a feature that lets you create a variation of an existing campaign and then split test it against your original campaign? It’s an incredible way to try improving your PPC campaigns, without actually changing a […]