It’s time for another change to Google Ads, and it’s a big one! Broad Match Modifier (BMM) is being replaced with Updated Phrase Match in an effort to align advertisements with the intent of search queries. In fact, Updated Phrase […]
The ubiquity of ads across the internet often makes them fade into the background, barely noticeable to some. Then there are the ads that, despite their prolific nature, bring our scrolling to a screeching halt. Whether it’s the all-out creativity, […]
How do you know what makes your Google Ads performance good…or not-so-good? Should you compare it to your ads on social media, or to the experiences of other businesses? It can be difficult to understand what constitutes an ad that […]
Four years ago, Google made a major change to desktop search results pages when it removed paid search ads from the right side. Since then, they have sometimes been replaced with the Knowledge Panel or – most recently – Featured […]
Search advertising is a brilliant way to get in front of your target audience quickly, to increase brand awareness, drive more traffic to your website, and boost conversions – all within your paid advertising budget. To help you achieve your […]
Do you know the difference between branded and non-branded keywords? Are you applying these search terms correctly to your search engine optimization (SEO) and pay-per-click (PPC) campaigns? In this guide to branded and non-branded search terms, you will learn how […]
Do you hear the sleigh bells ringing? Or is that the hum of holiday marketing? Yes, it’s that time again; time for marketers to start the merry march toward the busiest season of the year. If you’re feeling the […]
Last week, Facebook CEO Mark Zuckerberg shared his plans to shift the social network to a more privacy-focused platform. While the traditional Facebook experience isn’t going anywhere, the announcement comes as more users migrate from public social to private social […]
Building brand awareness, generating leads, and increasing sales are solid reasons to engage pay-per-click (PPC) advertising. Knowing how to create an effective PPC campaign is the first step toward ensuring your success. Yet creating a paid advertising campaign can be […]