PPC

December 7, 2021

Brand awareness, more leads, and a boost in conversions are all benefits of a well-crafted paid advertising strategy. Yet, before you create and execute a strategy for the coming year, it’s helpful to know the PPC outlook for 2022. Here’s […]

October 1, 2021

At the end of June 2022, Google says you’ll no longer be able to create or edit expanded text ads. In fact, according to the announcement, responsive search ads will be the only Search ad type that can be created […]

May 4, 2021

The web is going cookieless, significantly altering the ability for companies to track users’ online activity to serve targeted, personalized advertisements. Apple’s latest software update includes new privacy controls, requiring users to give their permission (or not) for apps to […]

January 25, 2021

The ubiquity of ads across the internet often makes them fade into the background, barely noticeable to some. Then there are the ads that, despite their prolific nature, bring our scrolling to a screeching halt. Whether it’s the all-out creativity, […]

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