If you’re eager to find a competitive advantage in paid advertising, this may be your time. Google Discovery Ads have arrived with some intriguing benefits and opportunities. But first, if you’re thinking this is just another ad opportunity among many, […]
Companies have been using cookies to track their website visitors, improve the overall user experience, and collect data to help them better target ads to the right audiences. Now Google will be phasing out the third-party cookie tracking on Chrome […]
Ever since Google’s announcement last year that it would end third-party cookies, the search network has been trying to find a way to satisfy both privacy regulators and advertisers. Now it has a potential alternative: Google Topics. What is Google […]
Brand awareness, more leads, and a boost in conversions are all benefits of a well-crafted paid advertising strategy. Yet, before you create and execute a strategy for the coming year, it’s helpful to know the PPC outlook for 2022. Here’s […]
Are you at a crossroads with Search Engine Optimization (SEO) and Pay-Per-Click (PPC) Advertising, wondering if you should choose one or the other? Or have you tried one channel, and now you’re wondering if SEO and PPC working together could […]
At the end of June 2022, Google says you’ll no longer be able to create or edit expanded text ads. In fact, according to the announcement, responsive search ads will be the only Search ad type that can be created […]
It’s never too soon to think about the holidays. With less than three months before Cyber Monday, e-commerce retailers are buttoning up their selling strategy for fall. Making sure your presence on Google Shopping is critical so that potential customers’ […]
The web is going cookieless, significantly altering the ability for companies to track users’ online activity to serve targeted, personalized advertisements. Apple’s latest software update includes new privacy controls, requiring users to give their permission (or not) for apps to […]
It’s time for another change to Google Ads, and it’s a big one! Broad Match Modifier (BMM) is being replaced with Updated Phrase Match in an effort to align advertisements with the intent of search queries. In fact, Updated Phrase […]