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Last week, Facebook CEO Mark Zuckerberg shared his plans to shift the social network to a more privacy-focused platform. While the traditional Facebook experience isn’t going anywhere, the announcement comes as more users migrate from public social to private social media. Marketers, of course, are used to disruption. The Facebook privacy change is big, though, […]
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Building brand awareness, generating leads, and increasing sales are solid reasons to engage pay-per-click (PPC) advertising. Knowing how to create an effective PPC campaign is the first step toward ensuring your success. Yet creating a paid advertising campaign can be downright overwhelming. Not only can it take a long time to learn the different advertising […]
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As long-time online marketing consultants, one of the questions we get asked the most is, “Which is the best approach for my brand – SEO or PPC?” And like most situations, it depends. It depends on your business goals, your budget, and even the state of your website, among other factors. But even though your […]
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Conversions are the crowning achievement for many pay-per-click ad campaigns. Whether it’s getting someone to sign up for a newsletter or download a whitepaper, conversions can confirm if we’re rocking our campaigns – or not. That’s why, when AdWords announced its new Parallel Tracking feature to help increase ad conversions, we knew advertisers would be […]
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Remember when it used to be difficult to get through to local radio stations on the telephone? Nowadays, the most phone activity these stations get is when they run a contest requiring listeners to call in. My favorite local station is often asking people to dial in with their comments, because more of their listeners are texting […]
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