The Google MUM update went live this month, bringing with it a host of new capabilities to better understand content and search intent – and deliver results accordingly. MUM, which stands for Multitask Unified Model, is the latest AI technology […]
At the stroke of 2020, one of the strictest data-privacy laws in the United States goes into effect: the California Consumer Privacy Act, also known as CCPA. CCPA, which enables consumers in California to learn what data companies collect from […]
SMX East is Marketing Land’s largest search marketing conference series, attracting thousands of global marketers to discuss the biggest trends, successes, and failures in – you guessed it – search marketing. The two-day show, held in New York City, includes […]
[vc_row][vc_column][vc_single_image image=”3782″ img_size=”full” add_caption=”yes” alignment=”center” style=”vc_box_shadow_border”][vc_column_text]Did you know Google AdWords – I mean, Google Ads – offers text, display, video, shopping, and app install ads across Search, Maps, YouTube, Gmail and other properties and network partner sites? If you didn’t, […]
This article is Part 2 of “Google’s Answer to a “Post-Truth” World.” It examines how the tech giant is fighting back against fake news and navigating their way in a world where knowledge is power. If before predictions were categorized […]
Today Google announced it’s expanding the Google Posts program – a.k.a. “Posts on Google” – to a wider audience, including museums, musicians, movies, sports teams, and sports leagues. But what exactly is Google Posts, and why does it matter to businesses and marketers?
For years the public’s imagination has been stoked by the wonders and possibilities of Virtual Reality. In Total Recall and The Matrix, we watched made-up heroes inhabit virtual worlds in artificial sets. We are getting closer to experiencing the life […]
Pinterest Is Growing Last week Pinterest announced that 150 million people use its platform every month. This was up fifty percent from the 100 million mark it breached last year. Although a 50 million user increase is positive enough, there […]
Last Friday during a get-together at a friend’s house after work, we decided to go on a lighthearted jaunt for Pokemon. None of us thought it silly that four salaried adults roamed the darkened streets hunting for mythical animals created […]