Sheila Hart-O'ConnorSheila Hart-O’Connor is a word geek who is passionate about all things digital. She specializes in advertising and marketing copy, with a lean toward SEO, social media, and blogging.
This article is Part 2 of “Google’s Answer to a “Post-Truth” World.” It examines how the tech giant is fighting back against fake news and navigating their way in a world where knowledge is power. If before predictions were categorized as helpful or unhelpful, now users can report them as “hateful; sexually explicit; violent or […]
Today Google announced it’s expanding the Google Posts program – a.k.a. “Posts on Google” – to a wider audience, including museums, musicians, movies, sports teams, and sports leagues. But what exactly is Google Posts, and why does it matter to businesses and marketers?
For years the public’s imagination has been stoked by the wonders and possibilities of Virtual Reality. In Total Recall and The Matrix, we watched made-up heroes inhabit virtual worlds in artificial sets. We are getting closer to experiencing the life of others IRL and it’s nothing short of a boon for online marketers. You must […]
Pinterest Is Growing Last week Pinterest announced that 150 million people use its platform every month. This was up fifty percent from the 100 million mark it breached last year. Although a 50 million user increase is positive enough, there is still a long way to go for Pinterest to catch up to its behemoth […]
Last Friday during a get-together at a friend’s house after work, we decided to go on a lighthearted jaunt for Pokemon. None of us thought it silly that four salaried adults roamed the darkened streets hunting for mythical animals created in the mind of Japanese animators. Nor were we surprised to see other droves of […]
San Franciscans live in a bubble of modern technology that consists not only of Amazon Prime but 1-hour delivery of goods and services via a multitude of apps. But 92 percent of retail sales in the US still happen in physical stores. And it is no surprise that retailers are faltering. E-commerce Grows 16 percent […]
This month, Google bid an official adieu to Flash and welcomed AMP to the entire web – two significant changes for website owners and users alike. The king of search is making these shifts with one goal in mind: to make the web faster. Specifically, the mobile web, which now accounts for nearly 60 percent […]
A marketer’s day to day is filled with industry-specific terms and jargon that exist for the sole purpose of better understanding customers and harnessing that knowledge into something actionable. In the field of online marketing, in particular, the precision and adaptability that lead to rapid developments in technique and technology makes them all too familiar […]