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Remember when it used to be difficult to get through to local radio stations on the telephone? Nowadays, the most phone activity these stations get is when they run a contest requiring listeners to call in. My favorite local station is often asking people to dial in with their comments, because more of their listeners are texting […]
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The fact that mobile is leading digital growth is old news. But did you know that it now accounts for a whopping seventy percent of digital media time? Desktop Is Plummeting As more people connect using their smartphones, desktop is taking a nosedive, but that might not be bad news for marketers. That is of […]
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Yesterday, Google confirmed that mobile web pages using pop-up ads may not rank as highly. More specifically, it means this new SEO ranking signal can affect “pages where content is not easily accessible to a user on the transition from the mobile search results.” It makes sense, really, from Google’s end. Always trying to improve […]
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This month, Google bid an official adieu to Flash and welcomed AMP to the entire web – two significant changes for website owners and users alike. The king of search is making these shifts with one goal in mind: to make the web faster. Specifically, the mobile web, which now accounts for nearly 60 percent […]
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One of the most memorable movies in recent times depicting a dystopian future has to be Minority Report. Never mind “Prescients” predicting a catastrophic crime Tom Cruise has to stop himself from committing. I’m talking about Gap ads inundating the main character’s cornea as he enters a mall. Although the scene in the movie tries […]
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The algorithm Google uses to assemble its search engine results pages is determined by these top three signals: content, links and…RankBrain. But what is RankBrain, and why does it matter as much as content and links? RankBrain is a Machine Google developed RankBrain to help it better understand how users perform search queries. It is […]
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