Your brand new website launches with five-star design, simple navigation, and all SEO elements in place. Yet, few visitors are clicking, and your conversions are even lower. It’s time to consider A/B testing for websites. But, what is A/B testing […]
Last week, I spent a considerable amount of time working on landing pages for our clients. If there’s one thing I was reminded of, it’s that writing a landing page is not for the faint of heart. Sure, we know […]
There are many ways to try improving your pay-per-click (PPC) advertising – relevant keywords, calls-to-action, images of adorable babies – but one of the key ways to increase the effectiveness of your paid advertising is with a PPC landing page. […]
On the last installment, we talked about the power of e-mail marketing and left it off giving you a little taste of a few techniques you can use to acquire more customer e-mails, grow your address bank, and ultimately grow […]
Nothing beats e-mail when it comes to online marketing. In a previous post, we mentioned how one e-mail singlehandedly navigated which of the myriad rideshare apps several friends decided to take on a busy weekend night. E-mail marketing boasts of […]
Google recently announced changes in how Adwords will manage its URL’s. Google says they improved URL management to make Adwords campaigns easier to track. What it does is that it more accurately measures the success of your campaigns and the […]
Tapping into the benefits of online advertising and marketing can be a real challenge for nonprofit organizations, especially when purse strings are tight. Thankfully, the world of pay per click ads is giving back to those who dedicate their energy […]
The impact of this on PPC campaigns is noteable, as businesses need to take landing page quality into consideration much more so than they previously did.
“the material that’s the most important for the users’ goals or your business goals should be above the fold. Users do look below the fold, but not nearly as much as they look above the fold.”