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There are many ways to try improving your pay-per-click (PPC) advertising – relevant keywords, calls-to-action, images of adorable babies – but one of the key ways to increase the effectiveness of your paid advertising is with a PPC landing page. Of course, you need PPC landing pages if you are doing paid advertisements, but there […]
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Nothing beats e-mail when it comes to online marketing. In a previous post, we mentioned how one e-mail singlehandedly navigated which of the myriad rideshare apps several friends decided to take on a busy weekend night. E-mail marketing boasts of a high engagement rate and ROI, which as we all know mean clicks and conversions. […]
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Google recently announced changes in how Adwords will manage its URL’s. Google says they improved URL management to make Adwords campaigns easier to track. What it does is that it more accurately measures the success of your campaigns and the traffic flow into your site by adding unique identifiers to the destination URLs. Tracking using […]
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