With more smartphone users having access to their email 24/7, it’s important to understand how new consumer behaviors affect your digital marketing strategies. We’re cutting through the hocus-pocus to give you five email marketing myths and the truths you need […]
Do you use Gmail? If you don’t, then chances are you know a lot of people who do. And every last one of them could be your next Google+ follower. Let me explain. Today I received this in my Gmail […]
Do you maintain a list of customer email addresses? You can now target online ads to these consumers through Google’s new Customer Match feature. When Google announced the release of Customer Match last month, we admit we were amped about […]
On the last installment, we talked about the power of e-mail marketing and left it off giving you a little taste of a few techniques you can use to acquire more customer e-mails, grow your address bank, and ultimately grow […]
Nothing beats e-mail when it comes to online marketing. In a previous post, we mentioned how one e-mail singlehandedly navigated which of the myriad rideshare apps several friends decided to take on a busy weekend night. E-mail marketing boasts of […]
It’s that bittersweet moment of the year that marks the end of summer and heralds the change of seasons. Even if you aren’t attending school or have children who do, it calls to mind going back to school, choosing classes, […]
Do you remember when e-mail was just a fun way to say hi to friends and family and getting a reply was in and of itself a pleasant surprise? We’ve come a long way since then, some might say, to […]