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With more smartphone users having access to their email 24/7, it’s important to understand how new consumer behaviors affect your digital marketing strategies. We’re cutting through the hocus-pocus to give you five email marketing myths and the truths you need to know. Myth #1: Email marketing is dead. Perhaps one of the biggest myths about […]
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Nothing beats e-mail when it comes to online marketing. In a previous post, we mentioned how one e-mail singlehandedly navigated which of the myriad rideshare apps several friends decided to take on a busy weekend night. E-mail marketing boasts of a high engagement rate and ROI, which as we all know mean clicks and conversions. […]
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Do you remember when e-mail was just a fun way to say hi to friends and family and getting a reply was in and of itself a pleasant surprise? We’ve come a long way since then, some might say, to the other end of the spectrum of woeful abundance, each of us owning multiple e-mail […]
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