Every brand starts out with something to offer; positioned to serve a specific purpose or need. But it’s the customers who ultimately decide how they want and need to use a product or service, and that can be a wild […]
In this day and age, it’s more important than ever to be mindful of your digital environmental footprint. Every website you visit, every email you send, and every document you create leaves a trace of carbon emissions that can be […]
It is easy to map the customer journey with digital marketing. The goal of marketing is not just to bring in customers, but also to keep them. You can do this by charting the customer journey and finding any problems […]
Creating a customer avatar is an important step in understanding your target market. By developing a clear picture of your ideal customer, you can better understand their needs and desires, and create a digital marketing campaign that appeals to them. […]
Health technology and digital investment have grown rapidly over the past decade and with it a shift from volume-based care to value-based personal care. There is a growing demand for independent and healthy living. Consumers want access to quality information, […]
User-generated content, or UGC, is something every brand can leverage for marketing. It promotes trust and loyalty among consumers, drives engagement from your community, and influences purchase decisions. There are lots of ways to connect with your audience through UGC, […]
Consumers are becoming more interested in sustainability and the welfare of the planet. They are expecting these interests and values to be reflected by online businesses. Yet these digital expectations can conflict with reality, as carbon emissions from tech infrastructure […]
There is your product, and then there is your brand – and, while each certainly leans on the other for support, there are distinct differences between product marketing and brand marketing. At the same time, they don’t have to be […]
It’s never too soon to think about the holidays. With less than three months before Cyber Monday, e-commerce retailers are buttoning up their selling strategy for fall. Making sure your presence on Google Shopping is critical so that potential customers’ […]