There is your product, and then there is your brand – and, while each certainly leans on the other for support, there are distinct differences between product marketing and brand marketing. At the same time, they don’t have to be […]
It’s never too soon to think about the holidays. With less than three months before Cyber Monday, e-commerce retailers are buttoning up their selling strategy for fall. Making sure your presence on Google Shopping is critical so that potential customers’ […]
It’s not lost on me today is April Fool’s Day – when pranks and jokes and general shenanigans are celebrated – and I’m writing a post about building trust with customers. Here’s the thing. When you build trust with customers, […]
Do you have an awesome video for your business that’s published on YouTube, Vimeo, or another platform? You can get more mileage from your content by integrating it with other marketing channels. Let’s explore a few ways to reuse video […]
This holiday season is going to be different. No one really knows exactly how since the goal posts keep moving, but most of us have an inkling that our usual activities are going to be at least somewhat hindered by […]
You probably recognize Quora as the question and answer platform; a place where you go to find or provide answers to just about any topic or interest. What may not be as familiar is using Quora for marketing; as a […]
Do you want to learn how to repurpose video content for other marketing channels? If you already own video assets for your website, YouTube or social media, you can also use them in additional ways to reach more of your […]
As a data-driven marketing agency, RSO Consulting is always leaning on data to help clients make the best decisions possible. Data shows which marketing initiatives are working well – and which ones are o.k. to give a hard pass. Right […]
As I’m writing this blog, I can’t help but think of the many extra miles that businesses are going to these days in order to connect with customers during Coronavirus – or just the public in general. There is no […]