This holiday season is going to be different. No one really knows exactly how since the goal posts keep moving, but most of us have an inkling that our usual activities are going to be at least somewhat hindered by […]
You probably recognize Quora as the question and answer platform; a place where you go to find or provide answers to just about any topic or interest. What may not be as familiar is using Quora for marketing; as a […]
Do you want to learn how to repurpose video content for other marketing channels? If you already own video assets for your website, YouTube or social media, you can also use them in additional ways to reach more of your […]
As a data-driven marketing agency, RSO Consulting is always leaning on data to help clients make the best decisions possible. Data shows which marketing initiatives are working well – and which ones are o.k. to give a hard pass. Right […]
As I’m writing this blog, I can’t help but think of the many extra miles that businesses are going to these days in order to connect with customers during Coronavirus – or just the public in general. There is no […]
At the stroke of 2020, one of the strictest data-privacy laws in the United States goes into effect: the California Consumer Privacy Act, also known as CCPA. CCPA, which enables consumers in California to learn what data companies collect from […]
Influencer marketing is helping many brands raise awareness, increase engagement, and boost sales – and by 2020, it’s projected to become a $10 billion industry. In fact, the majority of marketers say influencer marketing has been an effective channel for […]
What defines your business? Is it your logo, your mission statement, your people? In 2019, customers want a business brand to be more personal, more relatable. Logos help people remember your brand, but they don’t communicate why they should do […]
Brand purpose is omnipresent. Starbucks pays for its employees’ college tuition, Bombas donates socks to homeless shelters, and Love Your Melon donates half its profits to give beanies to children battling cancer in America. […]