As I’m writing this blog, I can’t help but think of the many extra miles that businesses are going to these days in order to connect with customers during Coronavirus – or just the public in general. There is no […]
At the stroke of 2020, one of the strictest data-privacy laws in the United States goes into effect: the California Consumer Privacy Act, also known as CCPA. CCPA, which enables consumers in California to learn what data companies collect from […]
Influencer marketing is helping many brands raise awareness, increase engagement, and boost sales – and by 2020, it’s projected to become a $10 billion industry. In fact, the majority of marketers say influencer marketing has been an effective channel for […]
What defines your business? Is it your logo, your mission statement, your people? In 2019, customers want a business brand to be more personal, more relatable. Logos help people remember your brand, but they don’t communicate why they should do […]
Brand purpose is omnipresent. Starbucks pays for its employees’ college tuition, Bombas donates socks to homeless shelters, and Love Your Melon donates half its profits to give beanies to children battling cancer in America. […]
When Patagonia announced it would donate $10 million (the entirety of its savings from federal tax cuts) to environmental protection groups, the company received an outpouring of gratitude from people who support the brand’s deep-rooted values. TOMS Shoes entire business […]
The sun is rapidly setting on Google+, and Google My Business (GMB) is gaining incredible traction. But how can you tell if Google My Business is important for your business? Is it something that […]
Did you know 81 percent of people tend to buy a product or service after watching a video? That is a big opportunity, no matter which industry you are in. Simply uploading video content isn’t enough, though. You need to […]
One of the most interesting disruptions in marketing right now is the marketing flywheel. It’s a refreshingly new way to view and interact with customers, replacing the traditional marketing funnel many of us have been using for decades. Why the […]