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When Patagonia announced it would donate $10 million (the entirety of its savings from federal tax cuts) to environmental protection groups, the company received an outpouring of gratitude from people who support the brand’s deep-rooted values. TOMS Shoes entire business model is built on helping those in need. What started as a campaign to buy […]
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One of the most interesting disruptions in marketing right now is the marketing flywheel. It’s a refreshingly new way to view and interact with customers, replacing the traditional marketing funnel many of us have been using for decades. Why the change from funnel to flywheel? As Neil Patel puts it, we need an updated model […]
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If you aren’t already offering your Black Friday deals to customers, you’re too late. Black Friday is now happening before Black Friday. Like right now. Amazon, for example, started its Black Friday deals on November 16 – an entire week early. You can literally take advantage of big discounts today. So why is Black Friday […]
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Local search seems like a simple enough term: it’s search, that’s localized. But what does that mean, exactly, for businesses that want to show up in front of nearby consumers? Well, let’s take a deeper dive into the question, “What is local search?” to uncover the facts and get a clear answer. First, the definition. […]
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When you’re managing several digital marketing channels – social media, email, PPC, etc. – it’s helpful to know which channels and campaigns deliver the best results. Instead of chasing down data from individual accounts or combing through Google Analytics for each individual link, you can use what is called UTM tracking to simplify the process. […]
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After a whirlwind year of trends in digital marketing, it’s safe to say that some businesses are feeling overwhelmed by the number of channels, devices and technologies needing attention. With increasing pressure to prove marketing effectiveness, clients are viewing these areas as obligations, rather than opportunities. For some, the end of 2017 feels like one […]
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Did you know that 1 billion people belong to Facebook Groups? That’s half of the social network’s entire membership. I don’t know about you, but I belong to an embarrassing number of groups on Facebook, mostly about business, parenting, health and food. About half belong to my friends’ at-home businesses selling clothing, skin care, cleaning […]
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