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If you aren’t already offering your Black Friday deals to customers, you’re too late. Black Friday is now happening before Black Friday. Like right now. Amazon, for example, started its Black Friday deals on November 16 – an entire week early. You can literally take advantage of big discounts today. So why is Black Friday […]
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Local search seems like a simple enough term: it’s search, that’s localized. But what does that mean, exactly, for businesses that want to show up in front of nearby consumers? Well, let’s take a deeper dive into the question, “What is local search?” to uncover the facts and get a clear answer. First, the definition. […]
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When you’re managing several digital marketing channels – social media, email, PPC, etc. – it’s helpful to know which channels and campaigns deliver the best results. Instead of chasing down data from individual accounts or combing through Google Analytics for each individual link, you can use what is called UTM tracking to simplify the process. […]
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After a whirlwind year of trends in digital marketing, it’s safe to say that some businesses are feeling overwhelmed by the number of channels, devices and technologies needing attention. With increasing pressure to prove marketing effectiveness, clients are viewing these areas as obligations, rather than opportunities. For some, the end of 2017 feels like one […]
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Did you know that 1 billion people belong to Facebook Groups? That’s half of the social network’s entire membership. I don’t know about you, but I belong to an embarrassing number of groups on Facebook, mostly about business, parenting, health and food. About half belong to my friends’ at-home businesses selling clothing, skin care, cleaning […]
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The fact that mobile is leading digital growth is old news. But did you know that it now accounts for a whopping seventy percent of digital media time? Desktop Is Plummeting As more people connect using their smartphones, desktop is taking a nosedive, but that might not be bad news for marketers. That is of […]
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It’s not enough for marketers to know only about marketing. Serving clients in this digital age means understanding outside elements that can improve marketing strategies and business results, like data automation or virtual reality technology, for example. But it doesn’t have to involve the latest digital advancements to be effective; it can be as simple […]
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Devices. Channels. Context. Content. We’re all trying to bring together the fragments of what we now call digital marketing, so we can communicate more personally. Yet, as consumers are creating their own decision journeys, it becomes increasingly more challenging to arrive at those exact moments with the right words and influence. This is why a […]
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