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            Brand purpose is omnipresent. Starbucks pays for its employees’ college tuition, Bombas donates socks to homeless shelters, and Love Your Melon donates half its profits to give beanies to children battling cancer in America. So if you’re in charge of a brand, you might be wondering, “Should my brand […]
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When Patagonia announced it would donate $10 million (the entirety of its savings from federal tax cuts) to environmental protection groups, the company received an outpouring of gratitude from people who support the brand’s deep-rooted values. TOMS Shoes entire business model is built on helping those in need. What started as a campaign to buy […]
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One of the most interesting disruptions in marketing right now is the marketing flywheel. It’s a refreshingly new way to view and interact with customers, replacing the traditional marketing funnel many of us have been using for decades. Why the change from funnel to flywheel? As Neil Patel puts it, we need an updated model […]
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If you aren’t already offering your Black Friday deals to customers, you’re too late. Black Friday is now happening before Black Friday. Like right now. Amazon, for example, started its Black Friday deals on November 16 – an entire week early. You can literally take advantage of big discounts today. So why is Black Friday […]
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Local search seems like a simple enough term: it’s search, that’s localized. But what does that mean, exactly, for businesses that want to show up in front of nearby consumers? Well, let’s take a deeper dive into the question, “What is local search?” to uncover the facts and get a clear answer. First, the definition. […]
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When you’re managing several digital marketing channels – social media, email, PPC, etc. – it’s helpful to know which channels and campaigns deliver the best results. Instead of chasing down data from individual accounts or combing through Google Analytics for each individual link, you can use what is called UTM tracking to simplify the process. […]
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