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There are a lot of misconceptions about SEO and digital marketing out there. Here at RSO Consulting, we work to demystify the process and make it work practically for our clients’ specific needs. Over the years, we’ve built a wealth of knowledge around Google Analytics, Google Ads, paid advertising, and web analytics as a whole. […]
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Earlier this week, Google announced plans for large-scale corporate restructuring under the name Alphabet. Alphabet is a collection of companies with Google remaining the largest of them. The plan is to sort Google’s current myriad business endeavors and separate them into individual companies with their own CEO’s. The new, streamlined Google will include the revenue-generating […]
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Did it ever happen to you that you casually checked into a restaurant or an establishment to receive some perk that comes with checking in, only to realize ten people on Facebook liked it without your knowledge of ever having posted the fact that you were treating yourself to a midday burrito? How about the […]
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Out of hundreds of search engine marketing consultants across the country, RSO Consulting was named one of 11 top SEO consultants by the Washington, D.C.-based research firm, Clutch. The Research and the Rewards RSO Consulting was honored by Clutch as a top SEO consultant based on the merits of its search engine optimization knowledge, application […]
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In our ongoing effort to provide the highest standard of web analytics consulting, we're introducing our new ongoing Google Analytics series today. We plan to cover both general strategies as well as more granular tactics that both Analytics novices and experts can glean helpful information from. To begin, we answer a simple question: what are the benefits of using web analytics?
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