When you want to measure conversions on your website, it’s helpful to set up a goal in Google Analytics. If you’re not sure what a goal is or how it’s used in Analytics, then keep reading because this information can […]
When you’re managing several digital marketing channels – social media, email, PPC, etc. – it’s helpful to know which channels and campaigns deliver the best results. Instead of chasing down data from individual accounts or combing through Google Analytics for […]
For the past three years, social networks have been the king of website referral traffic. At its peak, social was responsible for nearly 40% of site referrals, taking the lead over search in late 2013. Now, according to a new […]
In search engine optimization (SEO), there are three little words no one likes to hear: high bounce rate. Bounce rate measures how much time a visitor spends on your website page. The longer the person stays on your page, the […]
Last-click attribution is so yesterday, but the new Google Attribution tool is about to take you beyond the data-driven attribution of today’s AdWords and Analytics platforms. Let’s dive right in and take a look at what marketers can expect from […]
If you’ve ever looked at your website analytics platform and wondered where your conversions are coming from or who is clicking on your links, then you’re probably going to be a big fan of Google Tag Manager. Not only does […]
Likes, shares, comments, and now hearts. Engagement is an important social media metric, but is it all you should be watching? Social media engagement reminds me of the Skinner Box. Except instead of pushing the lever myself and getting the […]
Marketers utilize numerous marketing channels and most of their operating cost goes toward achieving a most effective marketing strategy that caters to their clients. It’s not news that marketers spend a lot of money be it on PPC, email, display, […]
Pinterest swapped its iconic Pin It button for a mainstream Save button, and the Internet did not shut down. To the contrary, this small tweak seems to be a big hit across the community. Let’s see how A/B testing convinced […]