February 1, 2017

Last March Google announced there would be an overhaul to the AdWords interface. After more than fifteen years of use, it’s true AdWords was needing a bit of a facelift to keep up with the trends and looks of today. […]

August 2, 2016

Google recently announced new features for local businesses on Google Maps and they are awesome. Say you’re coming home from a road trip and you’re dying to have a specific kind of fast food to end the weekend. You already […]

April 16, 2016

Google Analytics added more reporting capabilities to AdWords, beefing up integrations between the two. There are numerous new functions that merit highlighting. Deeplinking into AdWords from the AdWords Reporting Section in Google Analytics Google has made it easier to take […]

August 13, 2015

Earlier this week, Google announced plans for large-scale corporate restructuring under the name Alphabet. Alphabet is a collection of companies with Google remaining the largest of them. The plan is to sort Google’s current myriad business endeavors and separate them […]

August 6, 2015

Images are driving online media, and it is no different with pay-per-click (PPC) advertising. Brands using paid advertising are gravitating toward Product Listing Ads…but what are PLAs? Product Listing Ads, or PLAs, are a form of paid advertising using Google […]

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