[vc_row][vc_column][vc_single_image image=”3782″ img_size=”full” add_caption=”yes” alignment=”center” style=”vc_box_shadow_border”][vc_column_text]Did you know Google AdWords – I mean, Google Ads – offers text, display, video, shopping, and app install ads across Search, Maps, YouTube, Gmail and other properties and network partner sites? If you didn’t, […]
Did you know AdWords has a feature that lets you create a variation of an existing campaign and then split test it against your original campaign? It’s an incredible way to try improving your PPC campaigns, without actually changing a […]
The value of a customer’s phone number and mailing address just got real, especially for companies using Google AdWords. Users can now upload this personal information to target their known customers through ad campaigns. It’s a big step forward for […]
Conversions are the crowning achievement for many pay-per-click ad campaigns. Whether it’s getting someone to sign up for a newsletter or download a whitepaper, conversions can confirm if we’re rocking our campaigns – or not. That’s why, when AdWords announced […]
Remember when it used to be difficult to get through to local radio stations on the telephone? Nowadays, the most phone activity these stations get is when they run a contest requiring listeners to call in. My favorite local station is often […]
Last-click attribution is so yesterday, but the new Google Attribution tool is about to take you beyond the data-driven attribution of today’s AdWords and Analytics platforms. Let’s dive right in and take a look at what marketers can expect from […]
When it comes to search ads vs. display ads, it’s so important to understand the difference between the two ad formats. Select the wrong type of ad and you can quickly blow through your budget, sans results (ouch!). On the […]
A few months ago, AdWords demographic targeting for search ads was introduced, including the ability to segment by age and gender. This brought joy to many brands and marketers, because they could better match ads to audiences while gaining more […]
Google wants to help you increase traffic to your brick-and-mortar establishment, so they recently launched the new AdWords location extensions for display ads. Similar to call extensions (where users call you directly from your ad) or app extensions (users can […]