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Conversions are the crowning achievement for many pay-per-click ad campaigns. Whether it’s getting someone to sign up for a newsletter or download a whitepaper, conversions can confirm if we’re rocking our campaigns – or not. That’s why, when AdWords announced its new Parallel Tracking feature to help increase ad conversions, we knew advertisers would be […]
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Remember when it used to be difficult to get through to local radio stations on the telephone? Nowadays, the most phone activity these stations get is when they run a contest requiring listeners to call in. My favorite local station is often asking people to dial in with their comments, because more of their listeners are texting […]
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When it comes to search ads vs. display ads, it’s so important to understand the difference between the two ad formats. Select the wrong type of ad and you can quickly blow through your budget, sans results (ouch!). On the other hand, get it right and you can successfully build a brand and boost conversions […]
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A few months ago, AdWords demographic targeting for search ads was introduced, including the ability to segment by age and gender. This brought joy to many brands and marketers, because they could better match ads to audiences while gaining more control over who saw their ads. It was a definitive moment for sure. Yet if […]
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Google wants to help you increase traffic to your brick-and-mortar establishment, so they recently launched the new AdWords location extensions for display ads. Similar to call extensions (where users call you directly from your ad) or app extensions (users can download your app from the ad), location extensions in AdWords allow users to see your […]
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