We Make Web Analytics Data Actionable

We will help you make sense of your web analytics data and make the numbers actionable. By providing you with regular reports and recommendations, we share with you an insight into what the numbers indicate, then work with you to make improvements to address the weak point on your website.

Defining Goals

We begin by assessing the needs of your business and define the key performance indicators for your website. We then perform an in-depth assessment of your website and Google Analytics account to make sure that you are taking full advantage of what Analytics has to offer. We consider this the discovery phase of our operation and our relationship with the client is founded upon our diligence in these first steps.

Tracking and Testing

Analytics offers a variety of tools for tracking activity on your site and testing various content to determine the best performing options. Tracking allows you to asses the performance of site elements, newsletter, banner, and email campaigns. A/B and Multivariate testing reveals what changes made the biggest impact. Together these tools enable precise performance-based optimization of your site and campaigns.

Landing Page Optimization

The first half of an online marketing campaign is aimed at driving visitors to your site or to a specific landing page, and the success of the campaign is determined based on whether those visitors convert. The landing page plays an important role in the conversion cycle, as it is often the first experience a visitor or potential customer has with your business; therefore, a powerful, engaging page that reads naturally is very important. At RSO, we have perfected the art of landing pages. We develop custom landing pages that boost conversions and help increase ROI.

Reporting

Through proper configuration of Google Analytics by our skilled experts, we troubleshoot, report, and maintain the data points to effectively drive the site to reach whatever conversion goals have been set by the client. Throughout the process, we remain in close contact with our clients and will offer practical analysis and reporting on a weekly or monthly basis. Armed with this knowledge, our clients are consistently able to derive actionable insight into their site and how to increase website traffic. Whatever your needs, the proper implementation and our expert consultation will make you reach your goals.

Contact us today and find out how RSO Consulting can help your business thrive!