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In our previous post, we discussed the importance of micro conversions in setting and tracking the specific goals of your website. Google Analytics now allows you to experiment with different variations of your content to see how these are affecting both your micro and macro conversions. Announced earlier this month, Google Analytics’ Content Experiments will […]
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Assigning values in the context of analytics is essentially about measuring the number of conversions. It is very important from the point of view of the publisher because the revenue received is based on the number of conversions. Just as important for the advertiser because assigning values helps to keep tabs on revenue stream. One […]
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Talking about goals is an old topic in the world of analytics but one worth repeating. Enabling goals is one of the best ways to assess how well your site meets its business objectives. The hardest part for most website owners always seems to be identifying what goal type to use. A goal can be […]
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It’s amazing there are still business owners who just don’t understand the fundamentals of owning a web site. With all the buzz about technology and social media, the primary focus always appears to be on web design. True, web design is important. Especially when it comes to branding. But good web site design and layout […]
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