All posts tagged web analytics
It’s important for the Google Analytics novice to understand the distinction between macro and micro conversions, but it’s a simple one. Basically, macro conversions are the key objectives of your business model, and they vary company by company. A few examples: … Read More →
When running a website, being able to figure out where your traffic is coming from and what it’s doing once it reaches your site is critical. Because of this glaring necessity, Google Analytics is arguably one of the best things … Read More →
In our ongoing effort to provide the highest standard of web analytics consulting, we’re introducing our new ongoing Google Analytics series today. We plan to cover both general strategies as well as more granular tactics that both Analytics novices and experts can glean helpful information from. To begin, we answer a simple question: what are the benefits of using web analytics?
Once the switch was made, analytics users began to see “not provided” appearing in their data, indicating that the search had been encrypted and the keyword data was therefore not available.
Real time is also very useful for visitors who are bringing traffic to their site through social media. By monitoring when a social media channel stops bringing in traffic, you will know when to post a new tweet or another announcement of Facebook, for example.
This news is really just an indicator that Google is now targeting the enterprise level by addressing customer concerns over the limitations of their free service, and offering it at a comparable price to other web analytics services.
Metrics, a wise man once said, are not proxies for performance. The lesson here is about moving beyond easy to game metrics, and avoid getting trapped in the dangers of averaging. Averages are like a low-hanging fruit, irresistible for those … Read More →
Setting up a profile or, better yet, profiles in Google Analytics can turn off minds that are not comfortable with figures, screenshots, and technical options. Yet, Google has made profiling one of the best features available in Analytics. It’s like … Read More →