Web analytics is not for the faint of heart. It can be complicated and messy and overwhelming. Still, understanding some of the basics of web analytics can be valuable for anyone involved in the marketing and advertising process. To get you started, we have chosen three of the more general terms you will encounter: metrics, […]
Who are your best bets when it comes to remarketing? Knowing which users are most likely to convert upon returning to your website is key to bigger sales and higher profits. No one knows this better than Google, and the latest addition to the Analytics suite – Smart Lists – proves it. What are Smart […]
It’s important for the Google Analytics novice to understand the distinction between macro and micro conversions, but it’s a simple one. Basically, macro conversions are the key objectives of your business model, and they vary company by company. A few examples: Selling products Generating leads Generating content/publishing Customer support And while tracking these macro-conversions are one […]
When running a website, being able to figure out where your traffic is coming from and what it’s doing once it reaches your site is critical. Because of this glaring necessity, Google Analytics is arguably one of the best things that’s ever happened to webmasters, but it can also be an information overload to the […]
In our ongoing effort to provide the highest standard of web analytics consulting, we're introducing our new ongoing Google Analytics series today. We plan to cover both general strategies as well as more granular tactics that both Analytics novices and experts can glean helpful information from. To begin, we answer a simple question: what are the benefits of using web analytics?
Real time is also very useful for visitors who are bringing traffic to their site through social media. By monitoring when a social media channel stops bringing in traffic, you will know when to post a new tweet or another announcement of Facebook, for example.
This news is really just an indicator that Google is now targeting the enterprise level by addressing customer concerns over the limitations of their free service, and offering it at a comparable price to other web analytics services.