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The effectiveness of Twitter PPC advertising campaigns can now be measured with conversion tracking, a new reporting tool that gives advertisers better insight into what makes consumers click. How does conversion tracking work? When PPC advertisers are building a Promoted Tweet campaign through Twitter, they can create a ‘purchase’ conversion tag and place it on […]
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According to a recent report by Experian, Pinterest has become the third most popular social network in the United States, behind only Facebook and Twitter. The widely circulated Hitwise report, released early this month, reveals huge increases in visitors to Pinterest’s website – most impressively, a 50% gain from January to February that put it […]
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Success in Google Search will be largely dependent upon the level of interaction you can generate across all Google properties. The future of SEO may become as connected to content marketing strategies as it is to current optimization best practices.
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The caveat to your toolkit is “Don’t bite off more than you can chew.” No need to give in to peer pressure and create a blog, Facebook, Twitter, LinkedIn, YouTube channel, Tumblr, etc, etc all at once if you can’t create and manage enough (useful) content for them all.
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