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No matter where you’re at in your social media strategy – just starting out or been going for a while – it’s always a good idea to make sure you’re using the best platforms for your business. That being said, how do you know which social media platforms are the best ones? Let’s take a […]
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There are many ways to make your social media content more engaging – #hashtags, current events, clever one-liners, GIFs of Justin Bieber apologies – but one of the key ways to appeal to more social media users is by using lots of attractive visual content. And the best thing about visuals is, they are more […]
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Google is making yet another modification to its Google+ strategy by eliminating some key elements from its search engine results. How will online marketers and their clients cope? Reduced Visibility on Knowledge Graph Boxes When searching for a brand on Google, the Google+ “Follow” button and “Recent Posts” section of the Knowledge Graph box are […]
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With more than 50 percent of global internet users owning a Google+ account at the end of 2013 Q2 (source: GlobalWebIndex), the social media network is catching up to Facebook. That means if you have a Google+ account, and you’re not active, you could be missing out on valuable opportunities to connect with consumers who […]
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Ever since we discussed how social signals would affect SEO in 2013, we have seen the “proof in the pudding” as companies with a developed social media strategy have blown past competitors in search engine rankings. Besides the heavy hitters like Facebook and Twitter, one social media platform really captured our attention in the last […]
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