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Hiring an SEO company can positively (or negatively) impact your business in critical ways. Here are some issues to keep in mind before choosing a firm: Your SEO budget. Though some may find this surprising, SEO is not free. And it’s not a quick fix. SEO consists of both on-site and off-site optimization strategies that […]
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If you publish blog content as part of your online marketing strategy, then you may be wondering if some of them are destined for content superstardom in places like LinkedIn and Medium. LinkedIn Pulse is a great way to get your blog in front of your network because it notifies your connections when you publish content […]
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Is your search engine optimization (SEO) destined to fail without new content? Does it even matter in the wake of mobile-friendly websites, HTTPS certificates, and other ranking signals as of late? Turns out it does, and here’s why. Google Says So: Content is a Top SEO Signal Earlier this year, Google confirmed the top three […]
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Are you doing everything you can think of to encourage online reviews from your customers? It can be frustrating to provide a great product or service, day in and day out, without the reward of positive feedback. Getting online reviews is important for your business. It builds your reputation, and it helps you rank higher […]
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Do you remember when Google updated its mobile algorithm earlier this year? This was the wake up call businesses needed to finally implement mobile-friendly websites. Yet some companies are not seeing the Google mobile search rankings they want, despite their best efforts to align with the new demands of digital behavior. Here are three suggestions […]
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Your story directly impacts SEO. If your business wants to engage in search marketing, storytelling is one area where you may not want to compromise. There is no denying a solid SEO campaign is built on extensive strategy, well-researched keywords, quality links, and intelligent analytics reporting. But beyond the roadmap and the data that work […]
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Ask anyone which search engine rules the world and the answer you’re likely to receive is “Google.” And, to a large degree, that answer would be correct. But, while much evidence and general common wisdom suggests that Google is the big elephant in the room, there are different ways of looking at online marketing data […]
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Using the wrong keywords can get you in some hot SEO water. Here is what you can expect from poor keyword selection – and what to do about it. O.K., so maybe this blog starts out a little “gloom and doom,” but we feel this is a very important topic for those of you embarking […]
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If you are new to SEO and on the hunt for an SEO consultant, then you may have already discovered the bounty of firms and agencies ready to serve you. The challenge is, how do you know which companies are knowledgeable, experienced, and – most importantly – successful in SEO services? It can be tough […]
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