All posts tagged SEO

Keyword Analysis Killed the Copy

Curiosity kills the cat, and keyword analysis kills the copy. Unless you’re approaching SEO copywriting on a deeper, more meaningful level where your true audience lives, breathes, and is ready to buy. A Real Life Scenario During a previous consult … Read More →

Online Reviews: Don’t Fake it Until You Make It

We’ve been telling you for some time that online reviews are critical SEO ranking factors. If you’ve been heeding our advice, then you’re likely experiencing some of the benefits. If not, then here’s another major reason why online reviews deserve … Read More →

Why Native Advertising is Good for SEO

Native advertising is one element that can positively influence search engine optimization (SEO), but what is it and how does it integrate with an online marketing strategy? These are key questions, because it’s important to understand which tools are available … Read More →

Are backlinks still an important SEO ranking factor?

SEO has seen huge changes this year – including an emphasis on high quality content and Panda 4.0 – so it’s no wonder people are curious about the ongoing need for a backlink profile. The recurring question seems to be, … Read More →

If You Want to Win at Online Marketing

Blogging Matters for a Number of Reasons Once upon a time, you could deposit your ad spend in bureaucratic print design and call it a day. To survive in the online marketing world of the present-day, however, it takes an … Read More →

Universal Analytics: Missing Organic Search Traffic Data?

If your website receives significant traffic from a search engine that isn’t on Google’s default listing, then you could be missing organic search traffic data. Fortunately, Universal Analytics offers a fix. Custom Search Engine Tracking By default, Google tracks a … Read More →

SEO in 2014: Google In-depth Articles

In 2014, we will see high-quality content tip the scale for search engine optimization (SEO), especially as Google expands its In-depth Articles section on page one. Why did Google introduce In-depth Articles? According to the search engine specialists, there are … Read More →

How to Retrieve Organic Search Data in a Google ‘Not Provided’ World

Last month, the encryption of Google’s organic search data left many people scrambling. According to the update, one hundred percent of keyword referral data from organic search would be blocked and the opportunity to glean insight from the data a … Read More →

Google Hummingbird: A Reminder About User Intent

Long before Google’s Panda and Penguin updates, we knew that creating original, high quality content was one of the most important pieces of good SEO. Now, with the recent Hummingbird update, understanding what it is that your customers are searching … Read More →

The End of Google Search Data As We Know It

This week we witnessed what could be Google’s biggest disappearing act to date: the complete and utter cloaking of organic search data. After years of asserting its domination over search traffic and analytics platforms, Google has officially put its most … Read More →