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Hiring an SEO company can positively (or negatively) impact your business in critical ways. Here are some issues to keep in mind before choosing a firm: Your SEO budget. Though some may find this surprising, SEO is not free. And it’s not a quick fix. SEO consists of both on-site and off-site optimization strategies that […]
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The algorithm Google uses to assemble its search engine results pages is determined by these top three signals: content, links and…RankBrain. But what is RankBrain, and why does it matter as much as content and links? RankBrain is a Machine Google developed RankBrain to help it better understand how users perform search queries. It is […]
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Your story directly impacts SEO. If your business wants to engage in search marketing, storytelling is one area where you may not want to compromise. There is no denying a solid SEO campaign is built on extensive strategy, well-researched keywords, quality links, and intelligent analytics reporting. But beyond the roadmap and the data that work […]
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Ask anyone which search engine rules the world and the answer you’re likely to receive is “Google.” And, to a large degree, that answer would be correct. But, while much evidence and general common wisdom suggests that Google is the big elephant in the room, there are different ways of looking at online marketing data […]
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